• Developed reusable, interactive frontend content with an emphasis on page performance and responsive design using HTML/CSS, Javascript and jQuery, and built JSON to hydrate React components, resulting in increased website user engagement and revenue.
• Create personalized website content based on variant audience criteria, including geo-location, visitor engagement history, and rewards programs/cardholder status using Optimizely and Tealium, resulting in improved user experiences and higher conversion rates.
• Build A/B Tests by leveraging Optimizely resulting in data-driven insights to improve user engagement.
• Lead and document migration of web content to a CMS using Jira/Confluence and trained team members to use Amplience resulting in increased build process efficiency and faster code updates and live-site hotfixes.
• Test pages across multiple browsers and devices using Chrome DevTools, BrowserStack, and LambdaTest.
• Collaborate with other web developers, web production, marketing, design, backend engineering and product management to ensure success of Athleta Online.