# Reiko Yamamoto

> Product Design Leader | AI-Native UX Systems | I turn complexity into clarity

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/reiko

I’m a multidisciplinary marketer and designer with a passion for wine, sake, and spirits—and a deep background in UX and product innovation.

On one hand, I represent wine, sake, and spirit brands through in-store demos, tasting events, and customer engagement campaigns. From Safeway to Hyatt Regency Wine Country, I’ve helped both established and boutique labels connect with customers through personalized storytelling, cross-cultural education, and sensory experiences. Whether I’m introducing sparkling sake to first-time drinkers or pairing lavender honey with Sonoma Sauvignon Blanc, my goal is to create lasting impressions that translate to loyal customers.

On the other hand, I bring over a decade of experience as a user experience and product designer, working with major companies like Oracle, Zoom, and EA. My specialty? Using GenAI and user-centered design to improve product performance, uncover insights, and craft digital experiences that resonate.

By blending marketing, UX, and AI, I help alcohol brands and experience-based businesses elevate their customer journeys—from the tasting table to the digital shelf.

## Work Experience
### LLM (Gemini)  UX @ Cynet Systems
Jan 2025 – Present

### UX Designer & Product Manager @ Cyberhedz
Jan 2023 – Present | San Francisco Bay Area
- Human-AI interaction design and development
- UX research and product design for GenAI-enabled products
- Retail & event-based brand marketing
- Wine, sake, and spirits tastings, demos & product education 
- Influencer/social media marketing
- Brand content and experiential strategy

### Product Designer @ Zoom
Jan 2023 – Jan 2023

### Principal Product Designer @ Oracle
Jan 2020 – Jan 2023 | San Francisco Bay Area

### Sr. UX Designer @ Electronic Arts (EA)
Jan 2020 – Jan 2020

### Platform Product UX Designer @ Salesforce
Jan 2019 – Jan 2019 | San Francisco Bay Area
Cyberhedz Media LLC contract.

### Sr. UX Designer @ Voltaiq
Jan 2018 – Jan 2019 | San Francisco Bay Area
Won Frost & Sullivan 2019 North American New Product Innovation Award for Voltaiq App.

### Lead Interaction Designer @ Change Healthcare
Jan 2017 – Jan 2018 | San Francisco Bay Area
Change Healthcare and McKesson Technology Solutions: Coming Together to Inspire a Better Healthcare System.

### Interaction Designer - RelayHealth a Div of McKesson @ McKesson
Jan 2015 – Jan 2017 | San Francisco Bay Area

### Information Architect, Mobile Interaction Designer - User Experience in Omni Channel @ U.S. Bank
Jan 2014 – Jan 2015 | San Francisco Bay Area

### UX Designer - DIRECTV @ Ooyala
Jan 2014 – Jan 2014 | San Francisco Bay Area
Worked on a DirectTV streaming video mobile and responsive web apps.

### UX Researcher, Designer and Content Strategist  / Product Manager @ Cyberhedz
Jan 2007 – Jan 2013 | Palo Alto, CA
Primary client: Orchest Inc, a digital agency.

### UX / UI Designer / Art Director @ ACADEMIX DIRECT, INC.
Jan 2006 – Jan 2006

### UI/Advertising Designer/Art Director @ NexTag
Jan 2004 – Jan 2006

### Web / Marketing Designer @ Bio-Rad Laboratories
Jan 2003 – Jan 2004

### UX Design Manager / Project Manager - Wealth Management @ Wells Fargo
Jan 2000 – Jan 2003


## Education
### Master of Arts (MA) in Web Design & New Media
Academy of Art University

### Bachelor of Fine Arts (BFA) in Motion Pictures & Television
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/reikoyamamotocyberhedz
- Portfolio: http://cyberhedz.com
- Portfolio: http://reiux.com
- Portfolio: http://reiko-yamamoto.com

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Source: https://flows.cv/reiko
JSON Resume: https://flows.cv/reiko/resume.json
Last updated: 2026-04-13