# Reina Li > Design @ Coinbase | UC Berkeley Mdes Location: San Francisco Bay Area, United States Profile: https://flows.cv/reinali I started as an interior designer and evolved into an interdisciplinary designer of design and technology. Welcome to my journey. Travel and sports are the two main pivotal point. Personal experience and observation led me to identify root causes across different design projects. I enjoy exploring different fields of design discipline through my academic journey and professional experiences. Evolving in various industries, such as Product/UX Design, design strategy and research. This evolution led me to pursue a Master of Design in HCI and emerging technologies at UC Berkeley, building and perfecting design innovation for the future. Concentration: Wearable computing and data visualization ## Work Experience ### Product Designer @ Coinbase Jan 2025 – Present | San Francisco Bay Area Retail trading ### Visual Designer @ The Blum Center for Developing Economies Jan 2024 – Jan 2025 | Berkeley, California, United States ### Product Designer @ Coinbase Jan 2024 – Jan 2024 | Mountain View, California, United States Retail trading ### UI/UX Designer @ Xiaomi Technology Jan 2023 – Jan 2023 | Beijing, China Through this internship, I had the exciting opportunity to spearhead the design overhaul for the MIUI 15 mobile App Store. My proudest achievement was the implementation of a UI feature that allowed users to discover trending apps more efficiently, streamlining their experience. I delved deep into the realm of creativity from strategizing with the team to iterating back and forth to deliver the final prototype. It wasn't just about creating visually stunning designs; but also finding a balance between user needs and business objectives. This journey led me to consider the importance of scalability in design. How should I envision designs that could seamlessly adapt to future iterations without necessitating extensive revisions? ### Interior Design Office Assistant @ Pratt Institute Jan 2023 – Jan 2023 | Brooklyn, New York, United States I worked with the Dean of the Pratt Interior Design department to organize an events where up to 50 students connected with industry professionals in New York City. We reached out to industry professionals in order to provide college students with insights into possible and specific interior design fields. I thoroughly enjoyed discussing careers with industry professionals, learning about ways to perfect my work and the specific field I want to work in. ### Tutor at Learning/Access Center @ Pratt Institute Jan 2023 – Jan 2023 | Brooklyn, New York, United States In this role I helped more than 30 college students to improve their technical skills, mainly include: - Adobe Creative Suite - Figma - Rhino and renderings - Autodesk I am thrilled to use my design knowledge to improve others and witness their progress through their class engagement level. This experience led me to strategize different project plans for different individuals. I would break down each student's uniqueness and ensure they shine in their future careers! ### Pre-College Lead @ Pratt Institute Jan 2022 – Jan 2022 | Brooklyn, New York, United States I served as the lead of student leadership teams, overseeing the finalization of more than 10 on/off-campus event plans, hosting up to 200 students. In addition, I developed posters and media to effectively advertise these campaigns. Through these experiences, I gained valuable skills in user research, and management. Strategic thinking and data analysis became crucial to ensure success in any development. ### Researcher & Strategist @ Berkeley Lab Jan 2021 – Jan 2021 | Berkeley, California, United States This was a mind-blowing experience in which I collaborated with the Sustainable Urban Development System to increase savings for disadvantaged neighborhoods in California through energy simulation. Additionally, I contributed to the project by applying my design knowledge to create logos and branding design for the R&D 100 Award-winning building energy simulation tools: the City Buildings, Energy, and Sustainability (CityBES) and the Commercial Building Energy Saver (CBES). Working with some of the most talented people, the opportunity led me to improve my research skill significantly. I learned different tools for data visualization that could be optimized for my design and technology journey. ### Design Strategist @ Europe Design Center Jan 2020 – Jan 2020 In a B2B setting, I closely collaborated with the SKP group and JD Logistics on marketing strategies aimed at delivering a luxury shopping experience for buyers during pandemics. Through this experience, I gained insights into strategizing for stakeholders and rapidly prototyping solutions based on constant feedback. The importance of the final solution stemmed from using business models and leveraging possible design solutions. Not only should I consider the creative solution that would solve the problem base on client's needs, but it should also address the root cause of user's pain point to ensure a successful launch. I also implemented spatial design solutions and rendering for Milan design Week at Triennale Di Milano utilizing my background in interior design. ### Interior Design Intern @ THT Design and Construction company- 北京泰合通 Jan 2018 – Jan 2018 | Beijing, China I worked with the interior design team on design ideation and renderings for the luxury retail design of Shin Kong Place (SKP) in Beijing, China. By actively participating in meetings with clients, I carefully drafted project plans and contributed to the initial stages of the project, including site analysis, spatial organization, collage renderings, and material choices, all while presenting to the client. This experience marked the beginning stage of my professional design journey and taught me how to present and strategize designs for various stakeholders. ## Education ### Master of Design in Human Computer Interaction & Emerging Technologies UC Berkeley College of Engineering Jan 2023 – Jan 2024 ### Bachelor of Fine Arts - BFA in Interior Architecture Pratt Institute Jan 2019 – Jan 2023 ### Interior Architecture DIS - Study Abroad Jan 2022 – Jan 2022 ## Contact & Social - LinkedIn: https://linkedin.com/in/reina-xiangruo-li - Portfolio: https://reina-li.com/ --- Source: https://flows.cv/reinali JSON Resume: https://flows.cv/reinali/resume.json Last updated: 2026-03-30