# Rena Li > Senior Product Designer @ Harbor Health Location: Brooklyn, New York, United States Profile: https://flows.cv/renali I care about lowering the entry barriers for essentials that should be accessible to all. Portfolio 🔗: renali.me Off work hours, I love designing things that I wish existed. I created Lotus Haus Studio to serve as my creative playground https://lotushaus.studio/ ## Work Experience ### Senior Product Designer @ Harbor Health Jan 2025 – Present ### Founder & Designer @ Lotus Haus Studio Jan 2021 – Present | San Francisco Bay Area Leading design, art direction, ad strategy, social media marketing, partnerships, and everything in between. Founder of Lotus Haus Studio, a jewelry and apparel brand that embodies what it means to follow our curiosities with fervor: uninhibited and playful. Built & launched the e-commerce website for Lotus Haus Studio (jewelry & apparel) using HTML & CSS on Shopify. I design & manage the entire product development cycle, from concept to production, working closely with manufacturers and local metal casters to create high-quality collections. Increased sales by 38% MoM and online store sessions by 355% through data-driven marketing and strategic wholesale partnerships. Shop: www.lotushaus.studio ### Freelance Product Designer @ Rena Li Design Jan 2021 – Present End-to-end design with clients in SaaS, AI, edtech, healthtech, & e-commerce sectors. Providing clean, intuitive digital experiences for: Ritual Meals (2020-2021) iFly.vc (2021-2022) Emote (2022) Sales Associate Ai (2024) Monarch (2024) CyberNut (2024) Viacela (2024) Services provided: End-to-end Product design, User research, Prototyping, Usability testing, Product strategy, Branding, Web design, Visual design, Illustration, Deck design ### Founding Product Designer @ Stealth Startup Jan 2024 – Jan 2025 ### Product Designer @ CyberNut Jan 2024 – Jan 2024 - Led redesign of a B2B cybersecurity platform to enhance its ability to combat emerging threats. - Collaborated closely with CTO and PM to develop the product roadmap for AI-powered analytics dashboards. - Developed a scalable design system to maintain consistency and quality across the platform. ### Product Designer @ Knack Jan 2022 – Jan 2024 Led zero-to-one designs at B2B2C SaaS startup for the Student user group, identifying success metrics and collaborating closely with engineers, data, marketing, and customer success throughout the product development process. Lead designer for our Onboarding Activation Team, a cross-departmental team focused on improving acquisition, onboarding, and activation, resulting in: -270% increase in monthly new student acquisition YoY -780% increase in monthly new tutor acquisition YoY -390% YoY increase in monthly demand for tutors -140% increase in the response rate of tutors to student requests ### Service Designer @ Empire Montessori Preschool Jan 2021 – Jan 2022 | San Jose, California, United States Redesigned enrollment process, increasing enrollment rates by 20x within 8 months. Conducted website audit and made improvements, decreasing site bounce rate by 12.3%. Facilitated adoption of new childcare CRM software and led staff training. ### Product Designer @ Emote Jan 2022 – Jan 2022 Redesigned the school staff dashboard page to improve discoverability of insights that drive decision making for mental health interventions. Created a scalable design system. ### Design & Marketing @ Ritual Meals Jan 2020 – Jan 2021 At Ritual Meals, a postpartum meal delivery startup, I closely collaborated with the CEO to bring Ritual Meals to market. Spearheaded the social media strategy, organically growing their Instagram following by 14x in 6 months. Boosted website traffic through SEO efforts by creating blog content and crafted high-converting marketing emails to further drive sales. Designed engaging carousels for social media posts. ### Operations Analyst @ Guideline Jan 2020 – Jan 2021 | San Mateo, California, United States ### Financial Analyst @ Splunk Jan 2019 – Jan 2020 | San Jose, California ### Core Assurance Intern @ PwC Jan 2018 – Jan 2018 | San Francisco Bay Area ### Customer Success Specialist @ Fortruss Jan 2016 – Jan 2016 ## Education ### Bachelor of Arts (BA) in Economics and Accounting UC Santa Barbara ## Contact & Social - LinkedIn: https://linkedin.com/in/iamrenali - Portfolio: https://www.rena.website/ --- Source: https://flows.cv/renali JSON Resume: https://flows.cv/renali/resume.json Last updated: 2026-03-29