# Renato Ferro > Product Designer | Strategist | Researcher | Animation | Luma Location: San Francisco Bay Area, United States Profile: https://flows.cv/renatoferro I have over 20 years of combined experience in product design and strategy, user experience, motion design, and computer graphics. As a Product Strategist & Researcher at Toric, I leverage my multidisciplinary skills and creative vision to deliver innovative and customer-centric solutions for cloud-based data workspace, 3D tools, and platforms. I aim to establish collaborative working processes with cross-functional teams and customer outcomes-driven best practices. I have spearheaded AI design and strategy and co-created several NextGen products and initiatives at Autodesk and Toric, such as Forge IDX, Forge Application Framework SDK, and Human Interface Guidelines. I have also been recognized as a Finalist in the Future of Design Category at the Autodesk TechX Summit 2019 and a Siggraph Tertiary Courses Reviewer. I'm passionate about exploring AI and next-generation technology and cultivating collaborative relationships. ## Work Experience ### Product Designer & Strategist (Datagrid.ai) @ Datagrid AI Jan 2023 – Present | San Francisco Bay Area ### Director of UX (Toric.com) @ Datagrid AI Jan 2020 – Jan 2023 | San Francisco Bay Area ### Experience Designer Architect & Strategist @ Autodesk Jan 2019 – Jan 2020 | San Francisco Bay Area • Identified, quantified, and exposed known and unseen customer experience issues by introducing and championing a qualitative and quantitative "Jobs to be Done" research approach within Autodesk Forge • Organization and Agile practices, Product Management, Research, and Design discipline. Introduced a new quantitative Workflow Mapping to facilitate the communication of customer pain points to stakeholders while tracking the development progress. ### Cohort XD Lead @ Autodesk Jan 2019 – Jan 2020 | San Francisco Bay Area •Led in a triad (PM, SW. Architect, Designer) to drive the product experience, vision, and guidance for Autodesk Forge Developer Portal, Autodesk Human Interface Guidelines, Autodesk Gallery (Community), and App Store. •Established a process and framework to assess, measure, and track the Quality of APIs in the platform, using the APIs specialists as subject matter experts. •Contributed to the definition and creation of the Autodesk Human Interface Guidelines Design Lab, supporting 250+ designers at Autodesk to centralize and contribute as a community all the Interaction design patterns. •Championed building a new Sketch and Figma plugin to decentralize maintenance, foster a sense of autonomy and community, and enable 250+ designers to contribute to the design system toolkits from web/desktop products via tokens. ### Creative Lead and User Experience Manager @ Autodesk Jan 2018 – Jan 2019 | Montreal & San Francisco Bay Area • Led with Forge Leaders and product managers to improve the product experience of Autodesk Forge Application Framework SDK, Forge HFDM (High-frequency data management), and the 2D and 3D design system for NextGen Forge development platform. • Co-created and co-designed the vision, strategy, market fit, MVP, and execution of Forge Integrated Development Experience, a no/low-code Application development environment. • Created with Forge Leaders and product managers the product experience, vision, strategy, MVP of a 3D shape recognition machine learning API and SDK, called Forge Design Graph. ### Senior User Experience Designer @ Autodesk Jan 2016 – Jan 2018 | Montreal, Canada Area - Partnered with Forge Leaders and product managers to create the vision and strategy of the new Forge Cloud Platform and its components offerings. - Designed the content to facilitate the technology's communication and products, such as micro-sites, presentations, mockups, design documents, videos, and learning & content documentation. - Reduced the technology's complexity by designing the new Forge Cloud Platform and the components offerings strategy while advocating for the capabilities and importance of the latest technologies throughout the company. ### User Experience Designer @ Autodesk Jan 2014 – Jan 2016 - Led the vision and MVP experience of Autodesk's first CAD browser/cloud-based web app, long-term vision, icon & design system, data management, and application workspaces. - Facilitated improved decision-making on product design by reporting to the Data engineering director and working directly with senior product managers and software architects. ### User Interface Designer @ TeamUp Technologies Inc. (LAGOA) Jan 2013 – Jan 2014 • Exercised total accountability for designing and implementing Lagoa’s website, in addition to its information architecture, creative direction, and value propositions until the coding stage; deployed front-end navigation and value props for an intuitive UI. • Collaborated with the CEO and product manager to acquire new customers for the platform, creating pitches for companies such as Ikea, Booth, Walmart, Kohler, Caterpillar. Introduced a backward design process to help the team envision, validate, and plan new features development. ### Designer, 3D Animator and CG Generalist @ Tendril Studio Jan 2012 – Jan 2013 | Toronto, Canada • Developed 3D animation for advertising pieces, working for clients like Pepsi, Nike, Coke, and Bell TV. • Enriched the creative, design, and production process to improve client relationships with Coke, Pepsi, and Nike. ### Senior CG Supervisor & Art Director @ O2 Filmes Jan 2009 – Jan 2012 • Created the Advertising Games and Interaction division; led and supervised teams, including generalist, animators, developer, and Look Dev artists. • Led the 3D animator team to produce a game based on the awarded animated series "Clara in the Foodland". - Produced Visual Effects for Rio Olympics 2016, directed by the award-winning director Fernando Meirelles. ### Creative Director, Co-Founder & Partner @ Folcclore Jan 2008 – Jan 2009 | São Paulo Area, Brazil • Founded the studio and directed a pitch and animation film based on a Brazillian popstar Xuxa. • Revamped the project's visual identity by coordinating the production of Teaser, Game, Advertising, Visual Identity, and Art Direction. • Performed the Image and Video Manipulation to install "Zepplin" by Hector Zamora at 2009 Venezia Biennal. ### 3D Animation Director, Lead Artist & CG Generalist @ Freelance Jan 2008 – Jan 2008 TV rebranding for EbruTV and many differents freelances. I also played with some game experiments for mobile. ### Creative Director, Co-Founder & Partner @ Matilda Studio Jan 2007 – Jan 2008 Creative Director, Art and 3D Animation. ### 3D Animation Director @ Freelancer Jan 2007 – Jan 2007 I partnered with the designers Nando Costa and Raquel Falkenbach to kick off the Design Studio Nervo.tv, working with brands such as Nike, Fuel TV, HP, among others. ### 3D Animation Director, Lead CG Artist & Lead CG Supervisor @ GP2 Estúdios Jan 2005 – Jan 2007 ### Lead CG Surpervisor & Lead 3D Animator @ Nakd.tv Jan 2003 – Jan 2004 | Rio de Janeiro Area, Brazil ### CG Generalist & Animator @ Twister Studio Jan 2002 – Jan 2003 | Rio de Janeiro Area, Brazil ### 3D Animator & Designer @ RioVideo Jan 1999 – Jan 2001 | Rio de Janeiro Area, Brazil ## Contact & Social - LinkedIn: https://linkedin.com/in/renatoferro - Portfolio: https://renatoferro.com --- Source: https://flows.cv/renatoferro JSON Resume: https://flows.cv/renatoferro/resume.json Last updated: 2026-04-13