• Redesigned and launched a B2C product, increasing user engagement by 19.3% and acquiring 238K new users within the first month.

• Transformed legacy B2B and SaaS platforms, reducing user process time and tap flow by 60% through improved data visualization and user centered design.

• Built and maintained a scalable design system in Figma, improving product consistency and reducing design production time by 50% across multiple platforms.

• Conducted user research, usability testing, and A/B testing to inform product decisions, translating insights into user flows, wireframes, prototypes, and detailed design documentation for cross functional alignment.

• Collaborated closely with product managers, engineers, leadership, and external clients, facilitating co creation workshops and leading a weekly design forum to strengthen collaboration and drive thoughtful design solutions.

• Led the end to end redesign of the Kami Home app onboarding and subscription conversion experience, reducing user process time and tap flow by 60%.

• Partnered with the VP of Product and Lead Designer to align product strategy with business goals around user growth and conversion.

• Conducted research, defined problem areas, developed user flows, and explored early design concepts before delivering high fidelity prototypes that guided development and implementation.