# Renna Al-Yassini > Product Design Exec | AI-Era Design Leadership | Frontier Tech → Trusted Experiences People Love | Building World-Class Teams | Speaker + Podcast Co-Host Location: San Francisco Bay Area, United States Profile: https://flows.cv/rennaalyassini I believe design should always be an opinionated business multiplier — *accelerating revenue and growth* — and never a service function. I’m a product and experience design executive working at the intersection of craft, technology, and scale. I lead in ambiguous, high-stakes environments — setting taste, defining direction, and translating complex systems into intuitive, human-centered products. My experience spans AI-driven, consumer, enterprise, and multi-sided platform products at global scale. My edge is not studio-honed craft alone. It’s judgment. I reduce risk, increase velocity, and translate complex systems into clear product strategy and shipped outcomes customers and the business can feel. I’m most effective when the stakes are high, the future is unclear, and design needs to prove it accelerates the company — not slows it down. I also am the co-founder of New Dimes, a platform exploring money, power, and wealth-building for high earners without inherited financial infrastructure. ## Work Experience ### Head of Design | Confluence AI, Confluence Mobile @ Atlassian Jan 2025 – Present | San Francisco, California, United States ### Co-Founder | Design & Product | Podcast Co-Host @ New Dimes Jan 2023 – Present Founder leading design and product for New Dimes, a company building a new category of wealth infrastructure for high earners without legacy financial systems. Achieved early traction with paying members and zero paid acquisition, and now operate a public Substack (substack.com/@newdimes). Core products in stealth. Co-host of the New Dimes podcast — inaugural season dropping Winter 2026. ### Head of Design | Business & Creator Monetization, Financial Integrity, Meta Integrity, Meta Security @ Meta Jan 2022 – Jan 2025 | San Francisco, CA • Led design for portfolio processing 100% of company revenue; contributed to 32.5% revenue growth and protected $86M+. • Drove 40%+ revenue growth (2022–2024) through design-led improvements in trust, safety, and business integrity. • Launched org’s first design system; eliminated ~8 design-years and ~3 engineering-years, accelerating delivery across surfaces. • Executed largest trust & safety reorg in company history; unified paid and organic teams, deprecating redundant systems, saving 3–5+ Eng/Design years. • Partnered with ~800+ engineers across monetization, integrity, risk, and platform orgs to deliver global-scale transformations. • Core design partner to Elections Task Force; supported 24/7 multi-week product response during major global elections. • Established Design as a decision-making function within Elections; team authored cross-functional playbooks guiding global response. • Scaled and restructured design org; increased strategic influence 34.78%, team satisfaction 38.3%, and enabled early AI workflow adoption. ### Head of Design | Trust & Safety Infra, Privacy, Abuse, Problems & Agent Tooling @ Twitter Jan 2020 – Jan 2022 | San Francisco, CA • Led design for 5 of 9 Trust & Safety pillars; user safety, policy workflows, ML detection, agent tooling. • Scaled Trust & Safety design org 4.3×; added leadership layers and global hiring, elevating design to core strategic partner. • Converted safety portfolio into global engine for speed, quality, and cost efficiency across abuse, privacy, exploitation, terrorism, counterfeit, and trafficking. • Delivered first end-to-end Trust & Safety systems map (policy → ML → ops → tools), enabling unified product strategy. • Redesigned reporting and appeals; −58% non-actionable reports, +94% actionable signals, $3.4M annual savings. • Bi-weekly partner to C-suite on high-stakes safety strategies. ### Sr Product Design Manager | Geo Assistant @ Google Jan 2019 – Jan 2020 | San Francisco, CA • Led portfolio for one of Google’s largest AI-powered consumer platforms; conversational, context-aware experiences at global scale. • Scaled AI surfaces to billions of users; doubled supported languages across emerging and global markets. • Defined conversational and multimodal interaction patterns that later informed Google’s AI assistant and agentic models. • Introduced frameworks improving velocity, cohesion, and cross-surface consistency for AI-driven conversational interactions. • Built and mentored a world-class, global design leadership team; positioned design as a growth engine for key global initiatives. ### Senior Product Design Manager | Core Business Payments @ Google Jan 2017 – Jan 2019 | Mountain View, CA • Led portfolio processing ~70% of Google’s total revenue, directly supporting $136B in annual revenue. • Delivered ~46% revenue growth (2017–2019) by modernizing a scalable, reliable global payments foundation. • Built a world-class distributed design team driving cohesion across complex revenue-critical systems. • Designed payment systems supporting solo entrepreneurs through complex multinational enterprises. • Drove tight alignment across Product, Engineering, Finance, and Operations; increased execution speed and clarity, consistently exceeding OKRs half over half across Google’s complex ecosystems. ### Founder @ : by Design Workshops Jan 2013 – Jan 2020 | San Francisco • Founded and taught a facilitation program for senior creatives leading complex, cross-functional work. • Trained 500+ leaders across agencies, enterprises, nonprofits, and public institutions. • Focused on decision-making, alignment, and execution in high-ambiguity environments. ### Co-Founder | Head of UX & Strategy @ Junior Jan 2015 – Jan 2017 | San Francisco • Founded and scaled a design-and-build consultancy to ~$17M in 24 months; concept through launch delivery. • Built UX and Strategy org from zero; integrated research, product strategy, design, and engineering. • Led high-impact work for Fortune 100 and hyper-growth companies across digital, physical, and service design. • Partnered directly with CMOs, CTOs, and founders on vision, product strategy, and scalable systems. ### Founder | Experience, Service & Product Design @ Hustlers & Hellions Jan 2009 – Jan 2015 | San Francisco • Founded and scaled a profitable, cross-disciplinary studio spanning digital, brand, and experiential design. • Delivered end-to-end design and strategy for global and high-growth clients across industries, including Airbnb, Nest, AKQA, McKinsey & Co., and AXA. • Direct C-suite partner on vision, product strategy, and scalable systems setting industry benchmarks. ### Senior Interaction Designer @ Adaptive Path (acquired by Capital One) Jan 2011 – Jan 2013 | San Francisco Bay Area • Designed complex, human-centered digital products and services for enterprise and consumer platforms. • Led user research, interaction design, and experience strategy across multi-surface systems and workflows. • Partnered with product and engineering teams, and executive stakeholders to translate customer insight into clear, actionable design direction. • Applied rigorous UX methods to simplify complexity, improve usability, and raise experience quality at scale. • Built deep real-world foundations in service design, systems thinking, and evidence-based decision-making. ### Interaction Design Lead @ Cooper (acquired by Wipro Designit) Jan 2009 – Jan 2011 | San Francisco Bay Area • Interaction design lead on complex, decision-critical software for Fortune 100 clients. • Trusted design partner to executive leadership, shaping product direction and interaction strategy. • Specialized in simplifying high-risk, high-complexity systems through rigorous, human-centered design. ### Founder & Principle @ OnPoint Consulting Jan 2002 – Jan 2007 | San Francisco Bay Area • Founded and led a communications and design consultancy serving mission-driven nonprofits and public-sector organizations. • Delivered strategy, digital experiences, and storytelling systems driving measurable engagement and behavior change. • Led multidisciplinary teams blending technology, design, and community insight. ## Education ### Masters in Design Carnegie Mellon University ### BA in International Politics & Political Theory, Emphasis on Global Economics University of California, Santa Cruz ### Certified Life Coach The Life Coach School ## Contact & Social - LinkedIn: https://www.linkedin.com/in/alyassini - Website: newdimes.co --- Source: https://flows.cv/rennaalyassini JSON Resume: https://flows.cv/rennaalyassini/resume.json Last updated: 2026-04-07