• Led end-to-end design of analytics and dashboard features, including a Reporting Analytics Template for new and existing partners, and GAM/O&O reporting pages, enhancing the user experience for media sales teams by making data insights more actionable and accessible

• Collaborated with cross-functional teams (Product, Engineering, Client Success) to define requirements and deliver user-centered design solutions, ensuring alignment between business goals and user needs across the platform

• Optimized design processes by creating and documenting UX workflows, improving collaboration with PMs, and driving successful product enhancements such as the 1-Click Product Level Download feature and email analytics redesign

• Conducted user research and usability testing, identifying key pain points and iterating on designs to enhance the analytics experience and streamline workflows for sales users.

• Championed design consistency across the platform by creating and applying reusable UI components, streamlining design delivery and ensuring a cohesive experience for users across multiple product modules

• Delivered internal tools and customer facing products, including a Report Builder, Type Pairing Library, Video Gallery, and wireframes for Social Product

• Collaborated closely with a product manager and developer to understand project requirements and ensure alignment with business goals

• Led the design process from initial sketches to final implementation, consistently driving high-quality designs that met user needs

• Engaged with users and stakeholders throughout the design process, incorporating feedback and iterating on designs

• Participated in Product/UX Team meetings and design critiques, gaining valuable UI/UX knowledge and insights

• Created and produced over 40 visually impactful billboard designs, demonstrating a strong eye for aesthetics and attention to detail

• Curated a billboard library, organizing and maintaining a collection of design assets for easy access and reuse

• Developed over 50 animated transition frameworks, contributing to the team's resource library and enhancing the overall visual appeal of projects

• Designed more than 20 highly effective acme ads for the company's display ad gallery, utilizing persuasive techniques to drive engagement and conversions

• Established a streamlined Print Size File/Framework System, improving efficiency and consistency in print production processes

• Mentored designers on the Billboard Team and played a key role in training new onboarding designers, sharing expertise and fostering their professional growth

• Performed analytical, methodical, and quality assurance tasks, ensuring accuracy and precision in project deliverables

• Proficient in navigating through 2D and 3D environments using relevant software tools

• Proactively identified and documented problems, effectively communicating them to other team members to facilitate prompt resolution

• Successfully handled large datasets, demonstrating strong data management and analysis skills

• Exceptional ability to prioritize competing demands, delivering high-quality work within tight deadlines

• Ability to quickly learn new software and tools, adapting to changing technology landscapes and leveraging them effectively

• Collaborated with customers to fulfill their specific design requests, ensuring their personalized products met their expectations

• Utilized Adobe software and demonstrated a strong understanding of design and production principles to bring customers' visions to life

• Assisted in fine-tuning orders to optimize designs for high-quality printing results