# Reyna Ducusin

> Product Designer @ Madhive

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/reynaducusin

Hi, I’m Reyna! 😊🌱
You can find my work here: reynaducusin.com

I’m a Product Designer living and creating in the Bay Area! 🌉✨

As a former visual designer, I love finding the perfect intersection of beautiful visuals and intuitive usability! 🎨💕

## Work Experience
### Product Designer @ Madhive
Jan 2023 – Present | Mountain View, California, United States
• Led end-to-end design of analytics and dashboard features, including a Reporting Analytics Template for new and existing partners, and GAM/O&O reporting pages, enhancing the user experience for media sales teams by making data insights more actionable and accessible
• Collaborated with cross-functional teams (Product, Engineering, Client Success) to define requirements and deliver user-centered design solutions, ensuring alignment between business goals and user needs across the platform
• Optimized design processes by creating and documenting UX workflows, improving collaboration with PMs, and driving successful product enhancements such as the 1-Click Product Level Download feature and email analytics redesign
• Conducted user research and usability testing, identifying key pain points and iterating on designs to enhance the analytics experience and streamline workflows for sales users.
• Championed design consistency across the platform by creating and applying reusable UI components, streamlining design delivery and ensuring a cohesive experience for users across multiple product modules

### Creative Team UX Designer @ Frequence
Jan 2023 – Jan 2023 | Mountain View, California, United States
• Delivered internal tools and customer facing products, including a Report Builder, Type Pairing Library, Video Gallery, and wireframes for Social Product
• Collaborated closely with a product manager and developer to understand project requirements and ensure alignment with business goals
• Led the design process from initial sketches to final implementation, consistently driving high-quality designs that met user needs
• Engaged with users and stakeholders throughout the design process, incorporating feedback and iterating on designs
• Participated in Product/UX Team meetings and design critiques, gaining valuable UI/UX knowledge and insights

### Visual Designer @ Frequence
Jan 2018 – Jan 2023 | Mountain View, California, United States
• Created and produced over 40 visually impactful billboard designs, demonstrating a strong eye for aesthetics and attention to detail
• Curated a billboard library, organizing and maintaining a collection of design assets for easy access and reuse
• Developed over 50 animated transition frameworks, contributing to the team's resource library and enhancing the overall visual appeal of projects
• Designed more than 20 highly effective acme ads for the company's display ad gallery, utilizing persuasive techniques to drive engagement and conversions
• Established a streamlined Print Size File/Framework System, improving efficiency and consistency in print production processes
• Mentored designers on the Billboard Team and played a key role in training new onboarding designers, sharing expertise and fostering their professional growth

### 2D/3D Data Imagery Editor – Apple via Apex @ Apple
Jan 2017 – Jan 2018 | Cupertino, CA
• Performed analytical, methodical, and quality assurance tasks, ensuring accuracy and precision in project deliverables
• Proficient in navigating through 2D and 3D environments using relevant software tools
• Proactively identified and documented problems, effectively communicating them to other team members to facilitate prompt resolution
• Successfully handled large datasets, demonstrating strong data management and analysis skills
• Exceptional ability to prioritize competing demands, delivering high-quality work within tight deadlines
• Ability to quickly learn new software and tools, adapting to changing technology landscapes and leveraging them effectively

### Production Artist @ Paper Culture
Jan 2017 – Jan 2018 | Millbrae, CA
• Collaborated with customers to fulfill their specific design requests, ensuring their personalized products met their expectations
• Utilized Adobe software and demonstrated a strong understanding of design and production principles to bring customers' visions to life
• Assisted in fine-tuning orders to optimize designs for high-quality printing results

### Design Intern @ Live in a Story
Jan 2015 – Jan 2015 | San Jose, CA
• Created captivating wall decals and canvas prints using Adobe software, meticulously preparing designs for printing and packaging
• Engaged in effective communication with children's book authors and illustrators, fostering strong working relationships
• Actively participated in company events to promote and convey the organization's core values and principles


## Education
### Bachelor of Fine Arts - BFA in Graphic Design & BA in Animation/Illustration
San José State University

### UX/Product Design
Designlab

### International Design Workshop and Culture Tour


## Contact & Social
- LinkedIn: https://linkedin.com/in/rmducusin

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Source: https://flows.cv/reynaducusin
JSON Resume: https://flows.cv/reynaducusin/resume.json
Last updated: 2026-04-13