Led the creative direction and branding for a self-started cannabis venture, shaping the identity from the ground up.

Designed packaging focused on strain effects and user experience, making emotional impact and clarity a priority for customers.

Built a small but distinctive visual ecosystem using bold illustrations and storytelling to express the brand’s playful, offbeat personality.

Created all brand collateral, including product labels, digital assets, and a custom-designed website that reflected the brand’s unique tone.

Handled everything from art direction and design to production prep and vendor coordination, adapting to the needs of a lean, hands-on team (often just me).

Focused on designing visuals and user interfaces for Malwarebytes 4.0 and android platforms, optimizing functionality and aesthetics.

Created mobile and desktop design libraries in Figma, streamlining the design process and ensuring consistency across platforms.

Redesigned company website to incorporate the latest design trends, enhancing user experience and visual appeal.

Revamped company mascot to modernize its image and better resonate with both consumers and business markets.

Conceptualized and developed marketing assets and booth designs for B2B and B2C audiences, increasing engagement at industry events.

Was the sole designer for VPN Privacy application, completing design in 2 weeks to allow additional time for development and QA teams.

Collaborated with 3rd party contractors on rebranding and campaigns, ultimately saving the company significant costs by independently handling the design work.

Sole designer for marketing campaigns involving billboard advertising, significantly increasing marketing reach by targeting drivers on the 101 Bayshore Way, mile 392 during rush hour.

Sole designer for Malwarebytes’ social media accounts, creating a new set of illustrative and promotional banners each month across all platforms, boosting SEO and driving significant online engagement.

Prototyped every app feature change for user experience research, providing valuable insights into what our target audience wanted, and guiding product decisions.

Developed event booth designs and assets for major conventions like PAX East/West, BlizzCon, and E3, significantly boosting brand visibility and engagement at high-profile events.

Designed banners and landing pages tailored to specific target audiences, increasing click-through rates and enhancing overall user experience.

Created eye-catching POP displays for prominent retail environments, including Costco and BestBuy, driving customer attention and increasing in-store product visibility.

Contributed innovative design ideas to various marketing campaigns, helping to elevate brand messaging and support successful product launches.

Created marketing materials for 3rd party websites like Newegg, enhancing product visibility and driving sales.

Craft graphic elements, assets, and visual treatments that adapt and flow with responsive design systems.

Produce brand standards and style guides for creating interactive, user-centric products.

Designed marketing collateral materials, including brochures, flyers, and digital assets, to effectively promote products and services and increase brand awareness.

Collaborated closely with the art director on design and advertising projects, ensuring creative vision and consistency across all materials.

Created UI designs for websites, enhancing user experience and interface functionality.

Established design guidelines, style guides, and best practices, ensuring consistency and high standards across all design projects.

Consulted with clients on strategies to effectively target and engage specific audiences, driving business growth.