# Reynier Izaguirre > Senior Visual Designer Location: San Jose, California, United States Profile: https://flows.cv/reynier I'm a Sr. Visual Designer with a passion for blending creativity and functionality. With a background in UI/UX design, illustration, and concept art. I've had the privilege of leading design projects across a variety of industries, from cybersecurity and consumer electronics to retail. Throughout my career, I've helped brands refresh their identities, create meaningful visuals, and deliver design solutions that truly resonate with users. I’m deeply committed to delivering top-notch work, whether it’s refining user experiences or bringing fresh ideas to life through tools like Adobe Creative Suite, Figma, and Procreate. Collaboration is at the heart of what I do, and I thrive in fast-paced environments where creativity and deadlines go hand in hand. I’m always looking for ways to push the boundaries of design while ensuring the end product meets both client goals and user needs. ## Work Experience ### Sr. Brand Director / Designer @ Mars Herbs LLC. Jan 2023 – Present | Michigan, United States Led the creative direction and branding for a self-started cannabis venture, shaping the identity from the ground up. Designed packaging focused on strain effects and user experience, making emotional impact and clarity a priority for customers. Built a small but distinctive visual ecosystem using bold illustrations and storytelling to express the brand’s playful, offbeat personality. Created all brand collateral, including product labels, digital assets, and a custom-designed website that reflected the brand’s unique tone. Handled everything from art direction and design to production prep and vendor coordination, adapting to the needs of a lean, hands-on team (often just me). ### Senior UI/UX Designer @ Malwarebytes Jan 2018 – Jan 2023 | Santa Clara, California Focused on designing visuals and user interfaces for Malwarebytes 4.0 and android platforms, optimizing functionality and aesthetics. Created mobile and desktop design libraries in Figma, streamlining the design process and ensuring consistency across platforms. Redesigned company website to incorporate the latest design trends, enhancing user experience and visual appeal. Revamped company mascot to modernize its image and better resonate with both consumers and business markets. Conceptualized and developed marketing assets and booth designs for B2B and B2C audiences, increasing engagement at industry events. Was the sole designer for VPN Privacy application, completing design in 2 weeks to allow additional time for development and QA teams. Collaborated with 3rd party contractors on rebranding and campaigns, ultimately saving the company significant costs by independently handling the design work. Sole designer for marketing campaigns involving billboard advertising, significantly increasing marketing reach by targeting drivers on the 101 Bayshore Way, mile 392 during rush hour. Sole designer for Malwarebytes’ social media accounts, creating a new set of illustrative and promotional banners each month across all platforms, boosting SEO and driving significant online engagement. Prototyped every app feature change for user experience research, providing valuable insights into what our target audience wanted, and guiding product decisions. ### Senior Visual Designer @ ASUS North America Jan 2017 – Jan 2018 | 800 Corporate Way, Fremont, CA 94539 Developed event booth designs and assets for major conventions like PAX East/West, BlizzCon, and E3, significantly boosting brand visibility and engagement at high-profile events. Designed banners and landing pages tailored to specific target audiences, increasing click-through rates and enhancing overall user experience. Created eye-catching POP displays for prominent retail environments, including Costco and BestBuy, driving customer attention and increasing in-store product visibility. Contributed innovative design ideas to various marketing campaigns, helping to elevate brand messaging and support successful product launches. Created marketing materials for 3rd party websites like Newegg, enhancing product visibility and driving sales. ### Visual Designer @ ASUS North America Jan 2016 – Jan 2017 | 800 Corporate Way, Fremont, CA 94539 Craft graphic elements, assets, and visual treatments that adapt and flow with responsive design systems. Produce brand standards and style guides for creating interactive, user-centric products. ### Independent Contractor Graphic Designer @ Birst Jan 2015 – Jan 2017 | 45 Fremont St, San Francisco, CA 94105 Designed marketing collateral materials, including brochures, flyers, and digital assets, to effectively promote products and services and increase brand awareness. Collaborated closely with the art director on design and advertising projects, ensuring creative vision and consistency across all materials. Created UI designs for websites, enhancing user experience and interface functionality. Established design guidelines, style guides, and best practices, ensuring consistency and high standards across all design projects. Consulted with clients on strategies to effectively target and engage specific audiences, driving business growth. ### UI & Graphic Designer @ Freelance/Contract Graphic Design Jan 2009 – Jan 2016 | San Jose, CA Executed all visual design stages from concept to final hand-off to engineering, ensuring a seamless transition and high-quality outcomes. Collaborated closely with editorial and product design teams to maintain consistency and alignment across all design elements. Established design guidelines, style guides, best practices, and standards, fostering cohesive design execution and brand consistency. Created wireframes, storyboards, user flows, and process flows to effectively communicate interaction and design ideas, enhancing usability and user experience. Designed character illustrations for books and packaging, adding visual appeal and reinforcing brand identity. Created images that identify products and support brands, enhancing recognition and market positioning. Designed front-end user interfaces, web banners, landing pages, and email templates, improving user engagement and conversion rates. Created original packaging dielines, ensuring accuracy and manufacturability in final production. Advised clients on strategies to effectively target and engage specific audiences, resulting in enhanced customer reach and satisfaction. Examples of Projects: Illustrations for "E.P. Carrillo" cigar company, delivering realistic artwork that aligned with brand identity. Original character illustrations for T-shirt designs, contributing to unique and appealing merchandise. Corporate website designs for companies in the education & training sector, enhancing online presence and user engagement. ### Packaging Designer / Illustrator @ RMS International (USA) Inc. Jan 2014 – Jan 2015 | Miami, FL Created impactful packaging designs that resonated with the target audience, enhancing product appeal and driving sales. Ensured creative executions met client objectives and brand guidelines, delivering designs that consistently exceeded expectations. Managed production-ready packaging, collaborating with Hong Kong offices to streamline processes and ensure timely delivery. Illustrated toy images and backgrounds using Photoshop and a Wacom tablet, adding a unique and engaging visual element to the products. Developed packaging concepts that were successfully sold to major retailers, including Dollar General, Dollar Tree, and New England Doll, boosting brand presence. Designed an entire brand of dinosaurs, creating templates for each Lego-like figure using Photoshop, contributing to a cohesive and engaging product line. ### Packaging Designer / illustrator @ Stribbons Custom Manufacturing & Design Jan 2013 – Jan 2014 | 2921 W Cypress Creek Rd, Fort Lauderdale, FL Redesigned the company website, resulting in a 60% boost in SEO and significantly improving online visibility and user engagement. Produced online and print marketing materials, driving significant sales growth and expanding the client base. Managed production specs including embossing, debossing, and spot-UV, ensuring high-quality execution and precise attention to details. Oversaw the packaging concept for Kathy Ireland Chocolates, ensuring successful execution in China and significantly enhancing product presentation and market appeal. Enhanced project management for "Modern Gourmet" clients, increasing company visibility and fostering stronger, long-term client relationships. ### ICR Inspector @ AAR Corp Jan 2007 – Jan 2013 | Miami, FL Created technical drawings for parts Created brochures Performed inspection of overhauled and repaired components belonging to landing gears Performed measurements and visual inspection, analyzing manuals and submitting solutions to Manufactures Conducted training for new employees ## Education ### Bachelor's degree in Graphic Design Miami International University of Art and Design ## Contact & Social - LinkedIn: https://linkedin.com/in/reynier-izaguirre-39743348 - Portfolio: http://ireynier.com/ - Behance: https://www.behance.net/Voron --- Source: https://flows.cv/reynier JSON Resume: https://flows.cv/reynier/resume.json Last updated: 2026-04-13