Own design and co-own product since inception to PMF and now through enterprise scale.

Shipping to enterprise clients including Lululemon, Anthropologie, Visa, Airbnb, and Benefit Cosmetics.

Scaling the team post-PMF.

Revamped the sign-up flow, increasing the browser extension install rate by 59%.

Enhanced onboarding to create a more dynamic and engaging learning experience for users.

Implemented a series of UI enhancements for rapid content retrieval.

Redesigned the desktop plans page, boosting Trial to Purchase Conversion Rate (TPCR) by 66%.

Optimized the mobile plans page, resulting in 4.9% increase in Growth Net Annual Recurring Revenue (GNARR).

Designed and tested various subscription models; identified UX issues and provided short and long term solutions which helped shape our strategic roadmap

Collaborated closely with cross-functional leads including Product, Engineering, Product Marketing, Brand, and DS

Initiated processes to collaborate efficiently with Engineers including Figma training for eng, design handoffs, design QA, and the occasional donut dropoff (got to keep the team happy!)

Subscriptions has launched in 40 cities with over 400k active users and is a critical part of the long-term "Uber as a Platform" strategy

Actively contributed to team culture by mentoring design interns, inspiring the team with creative activities like bake-offs, and organizing share outs to achieve personal goals