Previously known as Talentix;

* Lead the design process by guiding the team through user research, wireframing, UI concepts, and rapid prototyping for intuitive interactions.

* Create user-centred interfaces that align with business objectives and healthcare industry standards.

* Work closely with cross-functional teams, including engineers and the analyst team, to create user-friendly designs that are easy.

* Stay updated on the latest trends in UX/UI design and healthcare technology.

* Analyse and propose creative ideas to solve complex design challenges.

Focused on developing their first-ever mobile application aimed at engaging a younger audience. The app was designed to modernize the brand’s presence and make their diverse product range more accessible to tech-savvy consumers. The project involved researching user preferences, designing an intuitive user interface, and ensuring seamless functionality to provide an engaging digital experience. This initiative not only helped Surati expand its reach to a younger demographic but also marked a significant step in their digital transformation.

* Conduct research and study current and future trends in sleepwear and swimwear using retailer websites such as WGSN and EDITED.

* Develop design concepts, mood boards, and color phases for different seasons, identifying key shapes, fabrics, trims, and graphics.

* Innovate collections by incorporating new shapes and graphics derived from research into technical packs.

* Gain an understanding of fabrics in collaboration with the buying team.

* Create Disney-themed graphic designs for women's sleepwear.

* Generate content for monthly social media and e-commerce platforms.

* Develop "mini-me" ranges for children's and women's sleepwear.

* Began working with CLO Virtual 3D design technology.

* Sourcing designs for the Spring/Summer 2018 collection.

* Creating inspiration boards.

* Designing embroidery patches.

* Selecting fabrics for each design.

* Developing detailed PowerPoint presentations for categories, including style description, season, vendor name, color, length, and sleeves.

* Compiling Excel sheets for all selected garments, detailing image, name, color, fabric, sleeve type, collar type, print/solid status, vendor, and MRP (Maximum Retail Price).

* Sourcing decorative trims.

* Setting up presentation displays.