Ria is a product designer blending system thinking with business strategy to craft scalable, high-impact experiences.
Currently leading Product-Led Growth design at Snowflake in San Francisco Bay Area, California.
Portfolio: riayu.xyz
Designed and ran user research studies with clients and recruited participants. Conducted competitive analysis, screening surveys, user interviews, and usability testing. Delivered insights for user experience and product.
Supported usability testing and feedback analysis on UX design for website and mobile applications. Translated qualitative and quantitative data from 700+ user research studies into product design insights. Contributed to strategic decision making with executives and team leaders.