Supported the design team by creating client-facing concepts and materials for brand, print, and website projects.

Created internal concepts and materials for Push10 promotion.

Conceptualized and developed the website redesign.

Executed in all phases of the design process.

Created visuals for marketing and print to establish brand cohesiveness.

Defined and recorded new brand identity in style guide documentation.

Developed a modern website redesign focusing on improving content architecture, navigation, and storytelling.

Pivoted focus from showroom shopping to online shopping to make product collections more accessible during the corona virus pandemic.

Creative direction in product photography enhanced brand identity in email campaigns, social media posts, and website product pages.