# Ricardo Marin

> Senior Design Lead @ Salesforce | Email Marketing

Location: Alameda, California, United States
Profile: https://flows.cv/ricardomarin

With over ten years of experience at Salesforce, I am a seasoned visual designer and digital marketing specialist who has helped build the company's email marketing into a first-class digital channel. Our emails generate a ton of sales leads, and they look great too.  

My skills involve a blend of visual design, wireframing, systems thinking and UX/UI design. I also have experience in design research. I architected our email design system, which has streamlined our asset production process and seen adoption by all our global regions. I’ve also had several emails receive industry recognition for their design.

## Work Experience
### Senior Design Lead @ Salesforce
Jan 2024 – Present | San Francisco Bay Area
In my current role, I'm helping define the next evolution of our email platform by helping establish a new design system. I also oversee the brand integrity of our entire demand gen email program while also focusing on optimizing our subscribers' user experience.

### Design Lead @ Salesforce
Jan 2018 – Jan 2024 | San Francisco Bay Area
I lead design for the email marketing team where I strove to keep our emails on brand and champion the highest UX and visual standards for this critical digital channel.

### Senior Visual Designer @ Salesforce
Jan 2017 – Jan 2018 | San Francisco, California, United States

### Visual Designer @ Salesforce
Jan 2014 – Jan 2017 | San Francisco Bay Area

### Creative Services Manager @ Salesforce Foundation
Jan 2013 – Jan 2015
Sole designer supporting the marketing and sales teams, made up of over two-hundred people, with their creative demands.

### Seo Analyst @ PM Digital
Jan 2011 – Jan 2012 | Greater New York City Area
- Built and enhanced the online brand identity for major clients through high-quality link acquisitions.
- Generated online content by writing articles as part of a broader inbound marketing campaign.

### Design and Communications Manager @ California Advocates for Nursing Home Reform
Jan 2006 – Jan 2009 | San Francisco Bay Area
- Head of the creative direction, design and production of all projects — both digital and print.
- Rebranded the organization to emphasize a contemporary and active advocacy group.
- Developed standing logo, booklets, letterheads, business cards, magazine and brochures.
- Redesigned and managed the organization’s 700 page website and produced video content end-to-end.
- Constructed fund-raising campaigns yielding over $100,000 annually (approx. 13% of revenue).

### Development Assistant @ La Clínica de La Raza
Jan 2004 – Jan 2006 | San Francisco Bay Area
- Founding member of the first private-sector funding department.
- Co-managed layout of bilingual quarterly newsletters.
- Responsible for the organization’s website and initial rebranding efforts.
- Coordinated quarterly and annual mailing appeals to a diverse and multicultural demographic.
- Cross-functionally served as cultural liaison, photographer and reporter.


## Education
### B.A. in English
University of California, Berkeley
Jan 2000 – Jan 2003

### Professional Program in User Experience (UX) Design
UC Berkeley Extension
Jan 2019 – Jan 2025

### Graphic Communications Certificate in Graphic Design
City College of San Francisco
Jan 2011 – Jan 2013

### Software Training in Graphic Design
Compass Point, San Francisco, CA
Jan 2006 – Jan 2008

### Continuing education in Graphic design
Noble Desktop, New York, NY
Jan 2009 – Jan 2011


## Contact & Social
- LinkedIn: https://linkedin.com/in/marinricardo
- Portfolio: https://www.ricardomarin.design/

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Source: https://flows.cv/ricardomarin
JSON Resume: https://flows.cv/ricardomarin/resume.json
Last updated: 2026-03-30