# Ricardo Rivera > Principal Product Designer @ LinkedIn Location: San Francisco Bay Area, United States Profile: https://flows.cv/ricardorivera As a Principal Product Designer at LinkedIn, I bring over 15 years of experience crafting engaging, meaningful experiences for millions of professionals worldwide. I'm currently part of the Search AI-driven initiatives, focusing on enhancing how members discover, connect, and engage with opportunities on the consumer platform. Collaborating closely with engineers, product managers, researchers, and content strategists, I drive innovative, user-centered solutions that evolve and enrich our consumer products. I love creating products that help individuals grow in their careers, and build strong professional relationships. I have an extensive knowledge in visual design, UX, and interaction design, now expanding into AI-elevated experiences, I merge creativity and systematic thinking to deliver effective, user-focused digital products. I believe strongly in collaboration, diversity and continuous learning. I love navigating diverse perspectives to inform intentional, people-first design strategies. From finetuning complex systems to experimenting with motion, and visual storytelling to reconsidering navigation patterns, I strive to create products that matter. ## Work Experience ### Principal Product Designer @ LinkedIn Jan 2021 – Present | San Francisco y alrededores Consumer Design Team. Shaping the future of our consumer offerings. ### Staff Product Designer @ LinkedIn Jan 2018 – Jan 2021 | San Francisco Bay Area LinkedIn Content Experience team ### Senior Product Designer @ LinkedIn Jan 2016 – Jan 2018 | Sunnyvale, California Senior UX Designer on the Content Experience team. Focused on initiatives to foster professional conversations on LinkedIn and improving the relevance of the content recommendations that members get on their homepage feed. ### Design Mentor @ Designlab Jan 2015 – Jan 2018 | trydesignlab.com As a mentor, I have had the privilege of guiding passionate designers worldwide through intensive 4-week online courses. My focus areas include UX Research & Strategy and Interaction Design. Through personalized feedback, constructive critiques, and real-life experiences, I helped aspiring designers hone their skills and reach their full potential. ### Senior UX Designer @ Wizeline Jan 2014 – Jan 2015 | Guadalajara y alrededores, México As the first UX Designer to join their team, I had the incredible opportunity to lay the groundwork for design and establish a clear direction for their flagship product. Working closely with several cross-functional teams, we were able to define a seamless and comprehensive end-to-end experience. Additionally, I provided invaluable design guidance for product marketing and branding initiatives. It was an exciting and fulfilling journey, and I'm proud of the impact I was able to make. ### Head of Design - Cofounder @ Bien.io Jan 2013 – Jan 2015 | Guadalajara y alrededores, México As a co-founder of Bien.io, I was responsible for everything from product strategy to UX, marketing design, and user research. Our mobile app was dedicated to providing data-driven health and fitness recommendations. I was dedicated to ensuring that our users had access to the best possible experience, even if it meant purchasing beer and tacos to keep the team fueled during long hours. It was a challenging but rewarding experience, and I am proud to have been a part of it. ### Lead UI-UX Designer @ Ooyala Jan 2011 – Jan 2014 | Guadalajara y alrededores, México As a former lead designer for the Professional Services UX Team in Mexico, I had the privilege of collaborating on and setting the UX direction and visual design for personalized video experiences across multiple platforms. From desktop to iOS, Android, and SmartTVs applications, I was responsible for ensuring an intuitive and engaging user experience. I'm proud to say that my team and I successfully launched several interactive experiences for high-profile clients such as ESPN, Nintendo, Victoria's Secret, and Pac-12 Networks. ### UI Designer @ Freshout Jan 2010 – Jan 2011 | Guadalajara y alrededores, México I had the privilege of working with some fantastic clients such as Yahoo Mail, Breezi.com, and Mideast Youth, where I was responsible for solving graphical user interface and user interaction issues. My close collaboration with the engineering team ensured that the designs were correctly implemented while still being technically feasible. It was a great experience that allow me to learn important skills such collaboration, strategic design thinking, visual design, and prototyping. ### Senior Graphic Designer @ Urrea Professional Tools Jan 2007 – Jan 2010 | Guadalajara Area, Mexico Created branded marketing materials like brochures, posters, magazine ads, shelf talkers, sell sheets, packaging, PowerPoint presentations, and landing pages, retargeting advertisements, and provided internal and external marketing support to domestic and international clients. ### Graphic Designer @ Organización Editorial Mexicana Jan 2003 – Jan 2007 | Guadalajara y alrededores, México Designed weekly magazines, news pages, and special section covers incorporating photos, typography, and digital illustrations. I created informational graphics and illustrations on deadline and collaborated with section editors, photographers, and other designers to plan section layouts. ## Education ### Bachelor of Arts (B.A.) in Graphic Design Universidad de Guadalajara ## Contact & Social - LinkedIn: https://linkedin.com/in/richrd - Portfolio: http://richrd.com - Portfolio: http://folio.richrd.com/ --- Source: https://flows.cv/ricardorivera JSON Resume: https://flows.cv/ricardorivera/resume.json Last updated: 2026-04-13