• Spearheaded a 60 day agile discovery and redesign sprint, consolidating 5 client legacy programs into 1 B2B & B2C SaaS enterprise platform, securing a $1.5M implementation and design contract.

• Built and scaled design systems using Figma and Storybook, expanding component libraries and tokenizing styles to streamline design workflows, improve design to developer handoff, and ensure quality assurance of reusable UI patterns across products.

• Architected design system tokenization within Figma, streamlining design to development handoff with developer ready documentation, resulting in 20% cost reduction.

• Designed and shipped an e-commerce shoppable image experience for JCPenney, driving +12.5% add-to-cart vs. site baseline and +2.51% higher conversion among users who engaged with the widget.

• Conducted usability testing and iterative refinement, translating customer feedback into measurable UX improvements.

• Partnered closely with product managers, engineers, and stakeholders to balance user needs, business goals, and technical feasibility.

• Led a 30 day agile redesign sprint evolving the product into a media driven storytelling local discovery platform delivering an experience balancing user needs and business objectives that secure an additional $5m in funding.

• Increased engagement by redesigning content discovery, boosting average in-app time by ~250% (~0.5 - 1 min to ~2.5 - 10 min) through improved editorial UX and richer browsing experiences.

• Initiated date driven design decisions by leveraging user testing I conducted, resulting in rapid post launch traction, achieving ~90% retention and ~25% quarter-over-quarter growth across 2 major Orange County cities.

• Owned user journey mapping across digital touchpoints, identifying friction points and opportunities to improve engagement and retention.

• Translated user research insights into actionable UX recommendations that informed roadmap priorities.

• Collaborated with engineering teams to ensure on-time delivery of UX enhancements into production.

• Helped standardize UX practices across teams to improve consistency and execution quality.

• Owned end-to-end UX/UI design and conversion optimization for two Shopify e-commerce brands, launching LEOREVER from zero and leading high-impact redesigns for TheGluv Athletique. Scaled combined revenue from $300K to $2M+ by leveraging Shopify analytics, GA4 behavioral data, and iterative UX optimization.

• Turned call-center insights into an information architecture overhaul by analyzing 200+ support logs, to influence content strategy and redesigned projects for homepage and PLPs, yielding a ~30% Q1 sales increase.

• Scaled TheGluv Athletique’s e-commerce revenue from $300K/year to $1.25M in year 1, and to $2M+ by year 2 by leveraging analytics data to influence UX optimization of navigation, redesigns, and improved purchase flow, exceeding company’s sales goal projections.

• Led a 90 day redesign sprint with a cross functional team of 20 across engineering, product managers, and C-suite, delivering an investor ready MVP and securing $5M in funding.

• Conducted moderated user research at community events by recruiting 100+ user testers, informing key UX decisions and feature prioritization.

• Implemented a continuous user feedback loop via in-field research at community events, converting feedback into prioritized UX iterations that generated over 200,000 app downloads in Q1.

• Conducted user research with our loyal customer base to uncover usability issues with the company website.

• Implemented new designs and changes to the company website based on customer

feedback and data analytics, yielding a jump in sales, and return customer rate.

• Increased the company’s social media presence and engagement by 22.5%.

• Executed the company’s first social media influencer campaign, which created over 1 million impressions in 2 weeks, increasing company sales by 25%