# Richard Hue > Senior UX Product Designer & Strategist | Shopify E-commerce | Conversion-Focused UX | Design Systems | GA4 | $1.5M+ Revenue Impact | Enterprise & Consumer Products Profile: https://flows.cv/richardhue I've scaled e-commerce revenue from $300K to $2M+ by designing experiences people actually want to use — and I have the analytics to prove it. With 10+ years as a Senior UX Designer and Strategist, I sit at the intersection of user behavior, business outcomes, and data. I don't just design, I identify friction, run experiments, and ship solutions that move conversion metrics, retention, and revenue. Here's what that looks like in practice: • Led a 60-day Agile UX sprint at Photon, consolidating 5 enterprise programs into a unified B2B/B2C SaaS platform — securing a $1.5M implementation contract • Scaled LEOREVER from $0 to $1.25M in year 1 and $2M+ in year 2 by owning end-to-end Shopify UX, conversion strategy, and checkout optimization • Drove +12.5% add-to-cart and +2.51% conversion lift through data-driven UX iterations and shoppable interaction design • Rebuilt TheGluv Athletique's Shopify experience after analyzing 200+ customer support calls — turning UX friction into a 30% Q1 sales increase • Grew mobile engagement 250% at Cty611 by redesigning user journeys, navigation, and content discovery UX My toolkit: Shopify, GA4 (custom events, funnel setup, behavioral audiences), Figma, Hotjar, A/B testing, design systems, and cross-functional leadership. I work best where design meets business strategy, with teams that care about outcomes, not just output. Open to Senior UX Designer, Senior Product Designer, UX Strategist, Lead Designer, and Design Manager roles, remote preferred. Let's talk: richardhue24@gmail.com ## Work Experience ### Senior Product Designer: E-Commerce | Design Systems & Tokenization | Enterprise SaaS (B2B/B2C) @ Photon Jan 2021 | Dallas, TX •Spearheaded a 60 day agile discovery and redesign sprint, consolidating 5 client legacy programs into 1 B2B & B2C SaaS enterprise platform, securing a $1.5M implementation and design contract. •Built and scaled design systems using Figma and Storybook, expanding component libraries and tokenizing styles to streamline design workflows, improve design to developer handoff, and ensure quality assurance of reusable UI patterns across products. • Architected design system tokenization within Figma, streamlining design to development handoff with developer ready documentation, resulting in 20% cost reduction. • Designed and shipped an e-commerce shoppable image experience for JCPenney, driving +12.5% add-to-cart vs. site baseline and +2.51% higher conversion among users who engaged with the widget. • Conducted usability testing and iterative refinement, translating customer feedback into measurable UX improvements. • Partnered closely with product managers, engineers, and stakeholders to balance user needs, business goals, and technical feasibility. ### UX Design Manager: Mobile App | Consumer Product | Growth & Engagement | Product-Led UX Research @ Cyty611 Inc Jan 2019 – Jan 2020 | Fountain Valley, California, United States • Led a 30 day agile redesign sprint evolving the product into a media driven storytelling local discovery platform delivering an experience balancing user needs and business objectives that secure an additional $5m in funding. • Increased engagement by redesigning content discovery, boosting average in-app time by ~250% (~0.5 - 1 min to ~2.5 - 10 min) through improved editorial UX and richer browsing experiences. • Initiated date driven design decisions by leveraging user testing I conducted, resulting in rapid post launch traction, achieving ~90% retention and ~25% quarter-over-quarter growth across 2 major Orange County cities. • Owned user journey mapping across digital touchpoints, identifying friction points and opportunities to improve engagement and retention. • Translated user research insights into actionable UX recommendations that informed roadmap priorities. • Collaborated with engineering teams to ensure on-time delivery of UX enhancements into production. • Helped standardize UX practices across teams to improve consistency and execution quality. ### Lead UX Designer: E-commerce | Conversion Optimization | User Research | Revenue Growth @ LEOREVER & TheGluv Athletique Jan 2017 – Jan 2019 | Huntington Beach, CA • Owned end-to-end UX/UI design and conversion optimization for two Shopify e-commerce brands, launching LEOREVER from zero and leading high-impact redesigns for TheGluv Athletique. Scaled combined revenue from $300K to $2M+ by leveraging Shopify analytics, GA4 behavioral data, and iterative UX optimization. • Turned call-center insights into an information architecture overhaul by analyzing 200+ support logs, to influence content strategy and redesigned projects for homepage and PLPs, yielding a ~30% Q1 sales increase. • Scaled TheGluv Athletique’s e-commerce revenue from $300K/year to $1.25M in year 1, and to $2M+ by year 2 by leveraging analytics data to influence UX optimization of navigation, redesigns, and improved purchase flow, exceeding company’s sales goal projections. ### UX Designer: 0 to 1 Product | Mobile App | User Research | Acquisition & Retention @ Today611 INC. Jan 2014 – Jan 2017 | Diamond Bar, Ca • Led a 90 day redesign sprint with a cross functional team of 20 across engineering, product managers, and C-suite, delivering an investor ready MVP and securing $5M in funding. • Conducted moderated user research at community events by recruiting 100+ user testers, informing key UX decisions and feature prioritization. •Implemented a continuous user feedback loop via in-field research at community events, converting feedback into prioritized UX iterations that generated over 200,000 app downloads in Q1. ### E-Commerce & Marketing Manager @ Donn Mason Jan 2010 – Jan 2014 •Conducted user research with our loyal customer base to uncover usability issues with the company website. •Implemented new designs and changes to the company website based on customer feedback and data analytics, yielding a jump in sales, and return customer rate. •Increased the company’s social media presence and engagement by 22.5%. •Executed the company’s first social media influencer campaign, which created over 1 million impressions in 2 weeks, increasing company sales by 25% ## Education ### User Experience Thinkful ### Associate of Arts - AA Santa Ana College ### Communications California State University, Fullerton ### Associate of Arts - AA Chaffey College ## Contact & Social - LinkedIn: https://linkedin.com/in/richard-hue - Portfolio: https://richard-hue.com - Email: mailto:richardhue24@gmail.com --- Source: https://flows.cv/richardhue JSON Resume: https://flows.cv/richardhue/resume.json Last updated: 2026-04-17