•Advertise services for a range of companies in industries focused in non-profits and have a limited budget
•Connected and pitched to client’s ways to enhance website and my skill set to execute said changes within a timely fashion to allow higher website traffic, better user interface and experience
•Utilized Adobe XD to create low- and mid-fidelity wireframes for website redesigns to demonstrate the flow of the user experience of client’s website
•Developed initial style guides for clients as they often lacked clarity on services and capabilities to enhance their web presences including typography, color board to best align with the organization's brand
•Simplified information architecture and navigation by conducting an audit of strengths and weaknesses of pages and content to create a more straightforward experience for users
•Diagnosed website usability, SEO, accessibility, and user experience through a heuristic analysis of page performance, such as load speed, content presentation, and page layout
•Guided clients through best practices for updating their website in the future, and provided new wireframes, updated style guides, and information architecture as a reference guide for said updates
•Saved nonprofit organization clients over $1,600 in potential web design and UX audit costs