# Richard L. > Visual Designer | Brand, UI, Motion | End-to-End Creative Execution Location: San Francisco, California, United States Profile: https://flows.cv/richardl1 Versatile designer crafting engaging brand and product experiences through visual storytelling and user-centered design. Core Competencies: • Visual Design: Expert in creating compelling visual narratives that bring products to life. From branding and motion design to high-fidelity prototypes, I craft solutions that resonate with users and elevate brand presence for B2B, B2C clients. • End-to-End Design Process: With experience across the design spectrum, I seamlessly guide projects from initial concept to final product. My holistic approach ensures a cohesive user experience that balances visual, usability, and business goals. • Cross-Functional Collaboration: I thrive in collaborative environments, working closely with stakeholders to bring design visions to life. My ability to communicate design rationale ensures alignment across teams and smooth project execution. ## Work Experience ### Sr. Art Director @ Elephant Jan 2022 – Present | San Francisco Bay Area • Conceptualized and designed Apple Card and Apple Pay digital promotional campaigns • Lead component designer for Domino’s ordering ecosystem redesign • Collaborating on tight timelines with creative, animators, copywriters, and engineering ### Visual Designer @ Asana Jan 2024 – Jan 2024 | San Francisco Bay Area ### Lead UI/Visual Designer @ Emids Jan 2022 – Jan 2022 | San Francisco Bay Area • Provided product UI, design styleguides and component libraries for medTech B2B, B2C • Created journey maps, personas and wireframes for enterprise level SaaS • Clients: Elevance Health, Truvian, EXL ### Lead Visual Designer @ Workstream Jan 2021 – Jan 2021 | San Francisco Bay Area • Established brand design system for company wide adoption across product, website and marketing • Collaborated closely with stakeholders, marketing, product, engineering on tight timelines • Developed website design style guide and assets library • Involved in cross-channel campaigns, creating display ads and landing pages ### Creative Director, Founder @ The Department Jan 2016 – Jan 2021 | San Francisco Bay Area • Established a multidisciplinary design studio, serving hospitality and tech start-up clients • Managed teams of designers, vendors, budgets, timelines across projects with multiple touchpoints • Designed and implemented POP menu display systems for Bun Mee’s restaurant locations at SFO Airport • Delivered accessible design solutions for non-profit organizations across the San Francisco Bay Area • Launched and managed a clothing and home furnishings brand with a following in both U.S. and international markets ### Lead Visual Designer @ Macadamian Jan 2013 – Jan 2015 | San Francisco Bay Area • Guided Macadamian branding update across website redesign and marketing • Provided mentorship to designers and participated in team building seminars • Created UI, visual design for initial release of Evernote app on Blackberry • Clients: Apple, Evernote, Twitter, LinkedIn, Workday, Microsoft, Genband, Tim Hortons ### Senior Visual Designer @ Freelance Jan 2011 – Jan 2013 | San Francisco Bay Area • Managed design and production teams on delivery of apps and media campaigns • Provided design updates for AOL On website and developed rich media campaigns • Designed promotional websites and landing pages for Xbox game releases • Created journey maps, wireframes and high-fidelity UI prototypes ### Sr. Product Designer @ CBS Interactive Jan 2010 – Jan 2011 | Los Angeles Metropolitan Area • Assisted the visual design on premiere release of CBS Fall Preview iOS app • Performed design updates for CBS app suite: Shows, News and Sports • Provided UI/UX for MoneyWatch, CNET and GameSpot • Created display ads and landing pages for rich media campaigns ### Sr. Web Designer @ 21st Century Fox Jan 2010 – Jan 2010 | Los Angeles Metropolitan Area • Handled art direction, design and UI style guides for website and tv show landing pages • Collaborated with creative, marketing, copywriters and developers ### Sr. Interactive Art Director @ Trailer Park Group Jan 2009 – Jan 2010 | Los Angeles Metropolitan Area • Provided design and animation for major motion picture promotional websites • Created and extended high quality brand assets and key art for multiple media channels • Partnered with marketing, copywriters and developers for media campaigns • Clients: Warner Bros., Sony Pictures, Universal ### Sr. Interactive Art / Creative Director @ Zugara Jan 2005 – Jan 2009 | Los Angeles Metropolitan Area • Assistant Director on live-action video production for Ghostbusters game release and website • Led the design, UI/UX, animation, video for websites and mobile apps • Managed designers, animators, 3D modelers, video editors and developers • Involved in visual concept creation for new business proposals and pitch work • Clients: Sony PlayStation, Toyota, Reebok, Southwest Airlines, AT&T ### Sr. Web Designer @ Atari Jan 2003 – Jan 2005 | Los Angeles Metropolitan Area • Art directed and designed rich media campaigns, websites for major AAA title game releases • Involved in Atari global website redesign, creating wireframes, RFP and sourcing design vendors ### Sr. Web Designer @ Move Design Jan 2000 – Jan 2002 | San Francisco Bay Area • Designed websites and identities for e-commerce, industrial design and technology clients ### Sr. Graphic Designer @ Lucille Tenazas Design Jan 1998 – Jan 2000 | San Francisco Bay Area • Created brand identities, signage and collateral for SF MOMA, SFO Airport, SKS Investments ## Education ### Design and Visual Communications Massachusetts College of Art and Design ### Maine Summer Institute of Design Maine College of Art & Design ## Contact & Social - LinkedIn: https://linkedin.com/in/leightonrichard - Website: https://www.richardleighton.net --- Source: https://flows.cv/richardl1 JSON Resume: https://flows.cv/richardl1/resume.json Last updated: 2026-04-05