# Richard P.

> Lead Designer | User Experience, Interaction Design, Visual Design | Web, Mobile, IPTV, Automotive | $100M+ Exit Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/richardp1

Fight for the user and then delight them!  I'm an Experienced User Experience Designer with a demonstrated history of working in the tech industry. Strong professional skilled in User Experience, User Interface Design, Adobe Creative Suite, Figma, prototyping and 3D Modeling/Animation.
I went to art school to first make things blow up with animation but I fell in love with Design.  I have had a great career so far working on so many fun projects so I am now looking for my next adventure!
Given my breadth of skills, I am versatile to help out in various parts of the company in addition to UX, UI, product, Interaction, Graphic Design, Marketing, etc... I love all of it!
See my porfolio at http://www.richeffect.com

## Work Experience
### Senior Designer @ Toptal
Jan 2025 – Present
Working as a freelance designer as part of the TopTal Top Talent network.

### Lead Designer @ ZeroNorth
Jan 2024 – Jan 2025 | Copenhagen
Alpha Ori Technologies merged with Zero North so my duties stayed the same.

### Lead Designer @ Alpha Ori Technology Holdings Pte. Ltd.
Jan 2017 – Jan 2024 | Sunnyvale, California
▪ Leader in the shipping industry with with over 600+ installations and growing
▪ Lead user research, persona definition, and user journey mapping
▪ Design, prototype, and produce multiple products strong in data visualisation working closely with Product Management and Engineering on desktop and mobile
▪ Designed for Agentic AI to provide insights for increased usability
▪ Utilized AI to quickly start product design thinking and interface design direction
▪ Add to and maintain Figma library, component creation, auto-layout, design theme
▪ Built 3D models of different marine equipment used in the visual design
▪ Lead role in directing other designers and quality assurance
▪ Manage marketing, brand guidelines, Graphic Design, Visual Design, and Multimedia Perform Graphic Design
▪ Tool used: Adobe Creative Suite, Figma, Proto.io, Cheetah 3D

### UI/UX Designer @ Magnet Systems
Jan 2012 – Jan 2017 | Palo Alto, CA
▪ Design user-experience/user-interface/visual design and use cases via wireframes, user stories of enterprise mobile app server for compelling, beautiful, interactive projects
▪ Design for all form factors for mobile app ecosystems developed for customers as part of professional services which includes the mobile apps, web consoles, and administrative tools for companies which included General Motors, Estee Lauder, Aerohive Networks, MITRE and more
▪ Create marketing collateral, visual design, presentations, presentation videos for sales and marketing efforts
▪ Worked with 3D models of GM cars used in designing a GM application ecosystem
▪ Tools used: Adobe Creative Suite, Sketch, Proto.io

### UI Designer/ UI Developer @ Minerva Networks
Jan 2011 – Jan 2012 | Alviso, CA
▪ Received Telco TV 2011 & 2012 Vision Award for Best IPTV Middleware and Best Innovation in Middleware
▪ Conceptualized and designed user Interfaces with wireframes, prototypes, and user stories for IPTV products on television and mobile (iOS and Android)
▪ Designed new branding for the company and participated in visual design for marketing efforts with interactive demos using Flash design and coding as part of sales presentations and trade shows
▪ Tools used: Adobe Creative Suite, Adobe Flash

### Interactive Designer @ 2Wire
Jan 2007 – Jan 2011
▪ Created high-fidelity mockups for new products, visual design, and user experiences
▪ Maintained design vocabulary committed to making technology accessible to the general population: Current, but clean, simple, engaging, and empowering to users
▪ Developed Flash applications for use in internal and external web tools, as well as television interfaces
▪ Collaborated and negotiated with developers, using knowledge of CSS/JavaScript/Flash/jQuery/HTML5 to ensure optimal user experience and implementation of UI design
▪ Established and maintained brand guidelines for customer-facing user interfaces and applications
▪ Created multimedia movies, Flash demos, 2D/3D animations and mini-sites to support marketing and sales efforts
▪ Provided accurate estimates for all work to maintain tight schedule deadlines
▪ Tools used: Adobe Creative Suite, Maya 3D


## Education
### Bachelor's degree in Computer arts, 3D modeling and animation with a minor in Web Design
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/richardpascual

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Source: https://flows.cv/richardp1
JSON Resume: https://flows.cv/richardp1/resume.json
Last updated: 2026-04-13