Leading brand strategy, messaging, and creative direction for AtlasFX, a fintech firm specializing in FX risk management, and its two sister companies. Partnering directly with executive leadership to shape the brand across every touchpoint—content, sales enablement, website, and video—while helping drive measurable business growth.

Beyond day-to-day creative, I’ve played a key role in evolving marketing systems, scaling output through a virtual team, and aligning cross-functional efforts—contributing to significant new business over the past year.

Hired as Dolby’s first-ever consumer copywriter to help transform brand from technology “ingredient” to consumer product company. Projects included video, web, social, print, outdoor, brand guidelines, strategy and concepting decks, messaging frameworks, and defining brand personality, tone, and voice.