San Francisco, California, United States
Led speculative design initiatives for the MarTech Retail Media Network product suite and next-generation e-commerce and consumer facing experiences.
Reimagined the product design vision for MarTech Retail Cloud, expanding the platform to include Customer Data Platform (CDP), audience segmentation, media activation, incentives, and experience orchestration.
Applied deep expertise in incentives publishing to influence the architecture and strategy of incentive-based commerce, ensuring seamless integration across the platform and alignment with evolving market dynamics.
Developed a modular, reusable component architecture to accelerate feature delivery and reduce reliance on design resources for new development.
Built and scaled the product design team to support end-to-end lifecycle needs across multiple product lines, driving design consistency and strategic alignment.