Led speculative design initiatives for the MarTech Retail Media Network product suite and next-generation e-commerce and consumer facing experiences.

Reimagined the product design vision for MarTech Retail Cloud, expanding the platform to include Customer Data Platform (CDP), audience segmentation, media activation, incentives, and experience orchestration.

Applied deep expertise in incentives publishing to influence the architecture and strategy of incentive-based commerce, ensuring seamless integration across the platform and alignment with evolving market dynamics.

Developed a modular, reusable component architecture to accelerate feature delivery and reduce reliance on design resources for new development.

Built and scaled the product design team to support end-to-end lifecycle needs across multiple product lines, driving design consistency and strategic alignment.

Product design vision for multi-tenant enterprise platform-as-a-service media suite. Cross functional collaboration with product management, engineering and integration to enhance product usability and information architecture. Custom design system creation and implementation of design operations to scale team of interactive designers and data visualization engineers. Definition and measurement of metrics to track user satisfaction for strategic development. Lead marketing team on new opportunities and campaigns.

Product design vision for multi-tenant enterprise platform-as-a-service media suite.

Product design and user experience vision for YOU Technology's

digital coupon enterprise application suite.

UI/UX collaboration with project/product managers and back-end engineers to architect

and develop service-based web software with flexible front-ends supported across multiple

devices. Ideation of consumer-facing promotional campaign sites for desktop, email,

mobile, tablet, and social networking sites.