# Richert Robins

> Product Design Leader

Location: San Francisco, California, United States
Profile: https://flows.cv/richertrobins

Product design executive with experience managing teams, outsourced providers, and excelling in a business development function.

Specialties: Product design, Concept, UX, E-commerce Marketing, SEM, SEO, Consulting, Development, UI,  Mobile, New Products to market

## Work Experience
### Head of Product Design @ Inmar Intelligence
Jan 2022 – Present | San Francisco, California, United States
Led speculative design initiatives for the MarTech Retail Media Network product suite and next-generation e-commerce and consumer facing experiences.
Reimagined the product design vision for MarTech Retail Cloud, expanding the platform to include Customer Data Platform (CDP), audience segmentation, media activation, incentives, and experience orchestration.
Applied deep expertise in incentives publishing to influence the architecture and strategy of incentive-based commerce, ensuring seamless integration across the platform and alignment with evolving market dynamics.
Developed a modular, reusable component architecture to accelerate feature delivery and reduce reliance on design resources for new development.
Built and scaled the product design team to support end-to-end lifecycle needs across multiple product lines, driving design consistency and strategic alignment.

### Director, Product Design @ Inmar Intelligence
Jan 2019 – Present | California
Product design vision for multi-tenant enterprise platform-as-a-service media suite.   Cross functional collaboration with product management, engineering and integration to enhance product usability and information architecture. Custom design system creation and implementation of design operations to scale team of interactive designers and data visualization engineers.  Definition and measurement of metrics to track user satisfaction for strategic development.  Lead marketing team on new opportunities and campaigns.

### Senior Director, Product Design and UX @ YouTech
Jan 2017 – Jan 2019 | San Francisco Bay Area
Product design vision for multi-tenant enterprise platform-as-a-service media suite.

### Director, Product Design and UX @ YouTech
Jan 2016 – Jan 2017 | South San Francisco, California, United States
Product design and user experience vision for YOU Technology's
digital coupon enterprise application suite.

### Senior Interactive Developer @ YouTech
Jan 2013 – Jan 2016 | San Francisco, California
UI/UX collaboration with project/product managers and back-end engineers to architect
and develop service-based web software with flexible front-ends supported across multiple
devices. Ideation of consumer-facing promotional campaign sites for desktop, email,
mobile, tablet, and social networking sites.

### SVP Product @ Appallicious
Jan 2011 – Jan 2014
White label product design/development of mobile commerce management platform which allows customers to create and manage a mobile suite of applications and mobile sites.  Actualize new revenue streams including:  ticketing, reservations, merchandising, sponsorship, permitting, and event management.

### Founder @ Nocturnal Marketing
Jan 2005 – Jan 2014
Product design and marketing professional specializing in conversion optimization, analytics, and e-commerce marketing. SEO/SEM campaign strategy, tracking and ongoing management. Site architecture modification to support keyphrase plans and SEO. Implementation and customization of website analytics suites. CRM customization based on desired business outcomes. Custom web application design.
Clients - NY Fashion Center, HomeClick.com, Veeker, Classic Media, PowerReviews, Grosh, Orbitz/Lodging.com, Public Enemy, The Learning Factor, Blow. +

### Chief Technology Officer @ Electrospec
Jan 2004 – Jan 2014
Overall technology growth for electronic component distributor. Sales team transition to Salesforce.com. Salesforce customization and consultation on adoption. Omniture SiteCatalyst implementation, KPI definitions and reporting. Campaign tagging strategy for online to offline sales visibility. Oversight and creation of all sales presentations and marketing collateral. Complete website development. Vendor rating system. Custom meta search application planning, design and project management.

### Senior Web Application Developer @ Bits inc
Jan 2000 – Jan 2004
Tyson/IBP/Foodbrands - Specialized consulting- Created, coded, designed and implemented web based labor floor management software - ASP, DOM, MSSQL dba AS/400 data manipulation - pay for performance based on engineered labor standards. Web-based wireless pick list order procurement system. 14M product/day movement.


## Education
### Industrial Design
The University of Kansas
Jan 1997 – Jan 2002


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/richertrobins

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Source: https://flows.cv/richertrobins
JSON Resume: https://flows.cv/richertrobins/resume.json
Last updated: 2026-04-07