Product Design and Strategy.

Designed an Accounts Payable inbox experience to improve financial workflow clarity for AP and customer teams.

Rebuilt the core product experience from first principles at a 6-person remote communication startup. Presented two strategic paths to the CEO and led the ground-up redesign.

• Redesign became the live demo room in the pitch deck

• boldstart's Ed Sim discovered Tribe by joining it directly, leading to a $2.1M seed round