# Rich P.

> Design Leader · Brand, Product & Experience Strategy

Location: San Francisco, California, United States
Profile: https://flows.cv/richp

I help founders build great companies through design.

## Work Experience
### Founding Designer @ Anon
Jan 2023 – Present | San Francisco Bay Area

### Principal @ Rich Peniche
Jan 2018 – Present
Product Design and Strategy.

### Advisor @ Abaccor
Jan 2021 – Jan 2022

### Senior Product Designer @ Teampay
Jan 2022 – Jan 2022
Designed an Accounts Payable inbox experience to improve financial workflow clarity for AP and customer teams.

### Lead Product Designer @ Tribe
Jan 2020 – Jan 2022
Rebuilt the core product experience from first principles at a 6-person remote communication startup. Presented two strategic paths to the CEO and led the ground-up redesign.

- Redesign became the live demo room in the pitch deck
- boldstart's Ed Sim discovered Tribe by joining it directly, leading to a $2.1M seed round

### Designer in Residence @ delt.ai
Jan 2020 – Jan 2020
As Designer in Residence, partnered with the Product Director to redesign Delt.ai's mobile banking experience from the ground up for Gen Z and Millennials. Led design strategy and engineering handoff over 4 months, transforming a low-engagement product into an AI-forward experience with intuitive, frictionless interactions.

- Increased activation and engagement through intuitive, adoption-focused UX
- Enabled product-market fit and $2.5M funding round
- Contributed to $20M acquisition by Albo

### Advisor @ mienvío
Jan 2018 – Jan 2020

### Head of Experience @ Conekta
Jan 2016 – Jan 2017
Founding design hire at what became Mexico's leading fintech platform — through three complete business pivots and nearly five years of growth. Operated as a late-founder: part designer, part strategist, part cultural backbone.

- Named and launched OXXO Pay, the partnership that became Femsa's keystone into financial services
- Grew into Head of Experience, owning every company touchpoint across customers, partners, investors, and staff
- Helped shape culture, people operations, and other conditions that led to a $6.6M Series A led by Femsa

### Head of Design @ Conekta
Jan 2015 – Jan 2016

### Lead Designer @ Conekta
Jan 2013 – Jan 2015

### Product Designer @ Convert.com
Jan 2012 – Jan 2013
Led Convert's A/B Testing platform redesign, catapulting engagement, and CLTV.

### Co-Founder + CEO @ Pikhub
Jan 2011 – Jan 2012
Pikhub sought to become the answer for shared photo albums.

### Founder & Principal at Wiseman @ Various Companies
Jan 2009 – Jan 2012

### Founder & Principal at RP Design @ Various Companies
Jan 2007 – Jan 2009

### Partner at Despacho Creativo (Prev. Imago) @ Various Companies
Jan 2003 – Jan 2007


## Education
### Designer in Design and Visual Communications, General
Universidad Anáhuac Mayab


## Contact & Social
- LinkedIn: https://linkedin.com/in/richpeniche
- Website: https://richpeniche.com

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Source: https://flows.cv/richp
JSON Resume: https://flows.cv/richp/resume.json
Last updated: 2026-04-05