Rich W.

Rich W.

Rich W.

Vice President of Customer Success @ Cresta

I'm a multi-time VP of various GTM orgs at Series A/B/C/D AI SaaS co's over the last decade. I love building and I love advising founders & CEO's on their Customer practices. I believe that work should be deeply engaging, and that it's inspiring to strive for excellence & work with the very best.

Experience

CrestaVice President of Customer Success

2026 — Now

CrestaVice President of Professional Services

2024 — 2026

2024 — 2026

Generative AI, AI Agent & Agent Assist Tech for Contact Centers

Currently hiring, please check out our Careers page. Come join us!

Various StartupsAdvisor

2020 — Now

2020 — Now

Active advisor to CEO's and heads of CS for multiple startups

Please DM to discuss opportunities for us to work together!

HigharcVice President of Customer Success

2023 — 2024

2023 — 2024

Vertical SaaS & Building Information Modeling for Home Builders

Scaled Implementations, Support & CSM

Drove customer impact through 3X annual revenue growth

Helped raise $53M Series B

Observe.AIVice President of Customer Success

2020 — 2022

2020 — 2022

San Francisco Bay Area

Conversation Intelligence / Contact Center AI SaaS

Backed by SoftBank, Menlo VC, Scale Venture Partners, YC W'18 Batch

Owned Renewals (GRR%) and Growth (NRR%), Top 10% performance across SaaS Series A, B, C Benchmarks

Key member of core pitch team that raised $125M Series C from SoftBank

Scaled team from 5 to 40+ across 8 functions

Created, launched & scaled: Support, Integrations, Professional Services, Community, Insights, Account Management, CSM

Education

University of California, Berkeley, Haas School of Business

Master of Business Administration (M.B.A.)

UCLA

BS