• Built and scaled the Consumer Onboarding journey (0→1) for U.S. Bank customers across Deposits, Credit Cards, and strategic Partners. Delivered high-impact onboarding initiatives, including a Direct Deposit setup experience that drove $500K+ in new deposits within the first two weeks, and supported the seamless migration of 1M+ Union Bank customer accounts to U.S. Bank.

• Scaled the Onboarding Design System and Components Library across Product and external Partner teams, improving consistency, speed to market, and cross-functional adoption.

• Led three multidisciplinary design teams (Consumer Apply - Deposits, Consumer Apply - Credit Card, Marketplace) to launch three MVPs with 100% on-time delivery over five years. Spearheaded the Consumer Checking Apply redesign, resulting in 200% year-over-year growth in account openings.

• Owned strategic planning and operational excellence, including budget and resource management, executive alignment on long-term vision, translating OKRs into individual contributor goals, roadmap development, quarterly planning, and facilitating cross-functional design workshops.

• Leveraged AI-powered design tools (e.g., Figma AI) for rapid exploration and generative prototyping, accelerating concept validation and innovation velocity.

• Designed end-to-end experiences including concepts, data visualizations, user flows, high-fidelity prototypes, and scalable component systems using Sketch and InVision. Translated complex requirements into intuitive, production-ready design solutions.

• Led contextual research studies (including work with NFL Network), facilitated collaborative design workshops with customers and internal users, and partnered closely with Product and Engineering to align user needs with technical feasibility and business goals.

• Delivered final product designs for FDA 510(k) submission and Apple App Store release of Bigfoot Unity — one of the first fully integrated diabetes self-care iOS apps connecting glucose monitors, sensors, and insulin pen caps into a unified patient experience.

• Partnered cross-functionally with Executive Leadership, Product, Medical, Human Factors Engineering (HFE), and Engineering to lead design reviews, refine usability test prototypes, produce high-fidelity production assets, and rigorously document testing feedback and design iterations to meet regulatory and clinical standards.

• Led design and data visualization concepts for Roche’s TumorBoard platform and IRIS AI image management and analysis tool, translating complex clinical and AI-driven insights into intuitive, decision-support experiences aligned with business and regulatory requirements.

• Partnered closely with Data Scientists, Medical experts, Product, and Engineering to ensure visualization accuracy, clinical relevance, and seamless integration into oncology workflows.