# Rick Chandra > Product Design Leader | 15+ years - Fintech, Biotech, Big Data, Consumer | Ex-U.S. Bank, Roche, Microsoft, etc. | Leveraging AI tools to improve Design output Location: San Francisco Bay Area, United States Profile: https://flows.cv/rickchandra As a design leader with over four years of experience at U.S. Bank, I contributed to building and scaling the Consumer Onboarding journey, driving impactful results across Deposits, Credit Cards, and strategic Partners. I supported initiatives that included the seamless migration of over 1 million Union Bank accounts and the launch of a direct deposit setup experience that generated over $500K in new deposits within two weeks. My focus was on creating high-impact consumer experiences that aligned with business goals and user needs. I championed operational efficiency through the development of an Onboarding Design System and Components Library, fostering improved consistency and faster delivery across teams. Leading three multidisciplinary design teams, I played a key role in launching three MVPs with 100% on-time delivery. My work reflects a commitment to collaboration, scalability, and delivering user-centric solutions that drive measurable outcomes. ## Work Experience ### Experience Design Manager @ U.S. Bank Jan 2021 – Jan 2025 • Built and scaled the Consumer Onboarding journey (0→1) for U.S. Bank customers across Deposits, Credit Cards, and strategic Partners. Delivered high-impact onboarding initiatives, including a Direct Deposit setup experience that drove $500K+ in new deposits within the first two weeks, and supported the seamless migration of 1M+ Union Bank customer accounts to U.S. Bank. • Scaled the Onboarding Design System and Components Library across Product and external Partner teams, improving consistency, speed to market, and cross-functional adoption. • Led three multidisciplinary design teams (Consumer Apply - Deposits, Consumer Apply - Credit Card, Marketplace) to launch three MVPs with 100% on-time delivery over five years. Spearheaded the Consumer Checking Apply redesign, resulting in 200% year-over-year growth in account openings. • Owned strategic planning and operational excellence, including budget and resource management, executive alignment on long-term vision, translating OKRs into individual contributor goals, roadmap development, quarterly planning, and facilitating cross-functional design workshops. • Leveraged AI-powered design tools (e.g., Figma AI) for rapid exploration and generative prototyping, accelerating concept validation and innovation velocity. ### Senior UX Architect / Team Lead @ U.S. Bank Jan 2020 – Jan 2021 ### Principal Product Designer @ Conviva Jan 2019 – Jan 2020 • Designed end-to-end experiences including concepts, data visualizations, user flows, high-fidelity prototypes, and scalable component systems using Sketch and InVision. Translated complex requirements into intuitive, production-ready design solutions. • Led contextual research studies (including work with NFL Network), facilitated collaborative design workshops with customers and internal users, and partnered closely with Product and Engineering to align user needs with technical feasibility and business goals. ### Principal UX Designer @ Bigfoot Biomedical Jan 2019 – Jan 2019 • Delivered final product designs for FDA 510(k) submission and Apple App Store release of Bigfoot Unity — one of the first fully integrated diabetes self-care iOS apps connecting glucose monitors, sensors, and insulin pen caps into a unified patient experience. • Partnered cross-functionally with Executive Leadership, Product, Medical, Human Factors Engineering (HFE), and Engineering to lead design reviews, refine usability test prototypes, produce high-fidelity production assets, and rigorously document testing feedback and design iterations to meet regulatory and clinical standards. ### Principal UX Designer @ Roche Jan 2018 – Jan 2018 | Belmont, CA • Led design and data visualization concepts for Roche’s TumorBoard platform and IRIS AI image management and analysis tool, translating complex clinical and AI-driven insights into intuitive, decision-support experiences aligned with business and regulatory requirements. • Partnered closely with Data Scientists, Medical experts, Product, and Engineering to ensure visualization accuracy, clinical relevance, and seamless integration into oncology workflows. ### User Experience Architect @ Sizmek Jan 2016 – Jan 2018 | Redwood City, California • Designed a unified SaaS platform that consolidated two separate applications (DSP and DMP) into a cohesive ecosystem, aligning UI patterns, taxonomy, components, and user flows while evolving the product from a Managed Services model to a scalable Self-Service experience. • Delivered a new, production-ready Design System — including reusable components, Storybook documentation, and a comprehensive style guide — built on a ReactJS framework to improve consistency, engineering velocity, and cross-team scalability. ### User Experience Architect / Team Lead @ Apttus Jan 2015 – Jan 2016 ### User Experience / Team Lead @ Model N Jan 2014 – Jan 2015 ### Principal UX Designer @ Dell EMC Jan 2013 – Jan 2014 ### UX Lead Designer (Consultant) @ Self Employed Jan 2010 – Jan 2013 | San Jose, CA Consulting gigs at Cisco (San Jose, CA) and AAA (Walnut Creek, CA). ### UX Lead/Project Manager (Consultant) @ eBay Jan 2009 – Jan 2010 | San Jose, CA ### UI/UX Manager @ McKesson Jan 2007 – Jan 2009 | San Francisco Bay Area ### UX Designer @ Microsoft Jan 2006 – Jan 2007 | Redmond, WA ### UX Designer (Consulting) @ UX Consulting Roles Jan 2000 – Jan 2005 | San Francisco Bay Area Various UX Design consulting roles with large organizations such as Apple, eBay and Symantec. ## Education ### Bachelor's degree in Digital Media / Application Design / Development San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/rickchandra - Portfolio: https://www.rickchandra.com --- Source: https://flows.cv/rickchandra JSON Resume: https://flows.cv/rickchandra/resume.json Last updated: 2026-04-13