As UX Principal and Director at Salesforce, I led multidisciplinary teams of designers, researchers, and engineers to create outstanding user experiences for AI-driven and data-centric products. With over 20 years of experience in the field, I have developed a practice that is ethical, collaborative, and innovative.

Experience

SalesforceDirector Of User Experience

2017 — 2023

San Francisco, California

SalesforcePrincipal Designer

2015 — 2017

San Francisco, CA

Design Lead & Principal, Marketing Cloud Platform Products

Analytics Platform

Analytics Experience

Audience Builder

Data Management

Einstein / Predictive Analytics

Bank of AmericaDesign Director, UX Design Lead

2013 — 2015

San Francisco, California

User Experience Design Leadership

I partner with product management, technology and marketing partners to conceive and create outstanding UX designs.

I lead a multidisciplinary team responsible for wireframes, prototypes and visual design for desktop and mobile UIs. I emphasize iterative design, champion user-centered principals, and utilize usability testing and other customer research methods to properly prioritize design needs and evaluate potential solutions. I'm big on communication and collaboration with partners of all stripes. I'm expert with Adobe CS, Axure and other key software tools.

Bank of AmericaExperience Design Manager, UX Designer

2010 — 2013

Led design portfolio for mobile, tablet and desktop customer service experiences.

Bank of AmericaSenior Interaction Designer

2010 — 2010

Led UX design teams for key strategic enterprise projects.

Education

University of California, Berkeley

Experience+3

Education

Bachelor of Arts (B.A.)

Experience