# Ricki Munoz

> UX Director | AI, Ethics, Data

Location: San Francisco, California, United States
Profile: https://flows.cv/ricki

As UX Principal and Director at Salesforce, I led multidisciplinary teams of designers, researchers, and engineers to create outstanding user experiences for AI-driven and data-centric products. With over 20 years of experience in the field, I have developed a practice that is ethical, collaborative, and innovative.

My passion is to solve complex problems with intuitive solutions that empower and delight the users. I leverage user-centric principles, collaborative methods, and customer research to drive impact and deliver value. I bring people together to tackle big challenges. Recently, I have focused on integrating data platforms, personalizing experiences at scale, and developing Salesforce's Ethics by Design practice. 

I'm looking for my next opportunity to make a difference with my skills and expertise.

## Work Experience
### Director Of User Experience @ Salesforce
Jan 2017 – Jan 2023 | San Francisco, California

### Principal Designer @ Salesforce
Jan 2015 – Jan 2017 | San Francisco, CA
Design Lead & Principal, Marketing Cloud Platform Products
- Analytics Platform
- Analytics Experience
- Audience Builder
- Data Management
- Einstein / Predictive Analytics

### Design Director, UX Design Lead @ Bank of America
Jan 2013 – Jan 2015 | San Francisco, California
User Experience Design Leadership

I partner with product management, technology and marketing partners to conceive and create outstanding UX designs. 

I lead a multidisciplinary team responsible for wireframes, prototypes and visual design for desktop and mobile UIs. I emphasize iterative design, champion user-centered principals, and utilize usability testing and other customer research methods to properly prioritize design needs and evaluate potential solutions. I'm big on communication and collaboration with partners of all stripes. I'm expert with Adobe CS, Axure and other key software tools.

### Experience Design Manager, UX Designer @ Bank of America
Jan 2010 – Jan 2013
Led design portfolio for mobile, tablet and desktop customer service experiences.

### Senior Interaction Designer @ Bank of America
Jan 2010 – Jan 2010
Led UX design teams for key strategic enterprise projects.

### Interaction Designer @ Bank of America
Jan 2005 – Jan 2010

### Lead Designer @ Wells Fargo
Jan 2002 – Jan 2005
Led UX user interface design team, with a focus on usability, flexibility, and brand & platform integrity. Managed creative projects involving 10-20 contributors, detail documentation, and thousands of visual and editorial assets.

### Web Designer @ Design Purity
Jan 1999 – Jan 2005
Design Purity is a small agency specializing in effective, efficient websites for small businesses. With 10 years experience in web and interaction design, and as an independent businessperson myself, I understand the value of a strong web presence. My background and expertise in interaction design, usability, and user experience form the foundation of my work.


## Education
### Bachelor of Arts (B.A.) in Sociology
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/rickilaluna
- Portfolio: https://www.rickimunoz.com

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Source: https://flows.cv/ricki
JSON Resume: https://flows.cv/ricki/resume.json
Last updated: 2026-04-13