Identified critical issues users were having with their software compliance platform. Worked with the stakeholders to understand their users, conducted a competitive analysis, heuristic analysis, surveys, user interviews, user flow diagrams, and solution recommendations.

Launched a storytelling creative service platform (ScotchParlor.com) where I interview and share the stories of founders, creatives, and other inspiring individuals through podcasting, videography, photography, graphics, and website design. Balanced visual design and functionality for users to easily and quickly understand the type of media content they were about to experience. Strategize with clients’ business websites and their marketing needs to create, develop, and execute digital media solutions utilizing user flows, information architecture, UI design, and storytelling elements.