• Leading end-to-end UX/UI design for a proprietary trading web platform tailored for Japanese users, with a focus on localization, accessibility, and intuitive user journeys.

• Collaborated with the head of marketing, developers, a content writer, a content creator, customer support, an affiliate specialist, and marketing teams to deliver a responsive, conversion-optimized interface for desktop and mobile.

• Conducted user research and competitive analysis to inform design decisions specific to financial behavior in Japanese markets.

• Designed interactive prototypes and high-fidelity mockups using Figma and oversaw UI component library development.

• Built a scalable, developer-friendly design system from scratch, optimizing for consistency, maintainability, and seamless handoff to engineering using Figma components and token-based design principles.

• Advocated for culturally aware design choices that respect local UX norms while keeping global design standards.

• Transformed concepts into responsive, thoughtful design solutions following web content accessibility guidelines across platforms.

• Designed company websites, landing pages, logos, and marketing assets for multiple local businesses, resulting in their growth and success.

• Established a scalable design system to define components, design patterns, and documentation for an E-commerce retail site, resulting in time saved during development.

• Presented design solutions and strategies based on user research to ensure alignment with customer needs and business goals.

• Collaborated closely with project managers, engineers, designers, product owners, and stakeholders to provide valuable insights, leading to product improvement for new features.

• Conducted design research to reflect insightful solutions into the design while implementing the design with engineers and management to meet user needs and business goals.

• Built and maintained consistent style guides, pattern libraries, and design specifications to facilitate a positive user experience.

• Led the design of the Tellagami mobile application for educators to enhance productivity and build relationships with students in the classroom.