# Rie Liu > UX/UI Designer | Design Systems | SaaS | Fintech Location: Fremont, California, United States Profile: https://flows.cv/rieliu I’m a UX/UI and visual designer with 7+ years of experience designing for SaaS, education, and entertainment platforms across web, iOS, and Android. I specialize in crafting intuitive, accessible, and scalable design systems that align with both user needs and business goals. Currently, I’m designing a proprietary trading platform for Japanese users, integrating cultural UX best practices and localization strategies. My approach blends aesthetics with functionality, backed by research and close collaboration with cross-functional teams. I’m passionate about creating digital experiences that not only look great but solve real problems — whether it’s streamlining onboarding, increasing engagement, or building trust through thoughtful design. ## Work Experience ### UX/UI Designer - Prop Trading Platform for Japanese Market @ ThinkCapital Jan 2025 – Present | Greater London, England, United Kingdom • Leading end-to-end UX/UI design for a proprietary trading web platform tailored for Japanese users, with a focus on localization, accessibility, and intuitive user journeys. • Collaborated with the head of marketing, developers, a content writer, a content creator, customer support, an affiliate specialist, and marketing teams to deliver a responsive, conversion-optimized interface for desktop and mobile. • Conducted user research and competitive analysis to inform design decisions specific to financial behavior in Japanese markets. • Designed interactive prototypes and high-fidelity mockups using Figma and oversaw UI component library development. • Built a scalable, developer-friendly design system from scratch, optimizing for consistency, maintainability, and seamless handoff to engineering using Figma components and token-based design principles. • Advocated for culturally aware design choices that respect local UX norms while keeping global design standards. ### Freelance UX Designer @ Unknown Jan 2023 – Present | Fremont, California, United States • Transformed concepts into responsive, thoughtful design solutions following web content accessibility guidelines across platforms. • Designed company websites, landing pages, logos, and marketing assets for multiple local businesses, resulting in their growth and success. ### Product Designer @ Firework Jan 2022 – Jan 2023 | San Francisco Bay Area • Established a scalable design system to define components, design patterns, and documentation for an E-commerce retail site, resulting in time saved during development. • Presented design solutions and strategies based on user research to ensure alignment with customer needs and business goals. • Collaborated closely with project managers, engineers, designers, product owners, and stakeholders to provide valuable insights, leading to product improvement for new features. ### Product Designer @ Tellagami Labs Jan 2018 – Jan 2021 • Conducted design research to reflect insightful solutions into the design while implementing the design with engineers and management to meet user needs and business goals. • Built and maintained consistent style guides, pattern libraries, and design specifications to facilitate a positive user experience. • Led the design of the Tellagami mobile application for educators to enhance productivity and build relationships with students in the classroom. ### Visual Designer @ Tellagami Labs Jan 2015 – Jan 2018 ## Education ### Certification in User Experience Design CareerFoundry ### Bachelor of Fine Arts (BFA) in Graphic Design California State University, Fullerton ## Contact & Social - LinkedIn: https://linkedin.com/in/rie-miyazaki-liu --- Source: https://flows.cv/rieliu JSON Resume: https://flows.cv/rieliu/resume.json Last updated: 2026-04-13