Defined the UX and research strategy for an evolving team, promoting customer-focused thinking throughout the development of global websites, design systems, and product experiences.

Owned the redesign of the brand’s global navigation and site information architecture following an organizational acquisition, presenting executive leadership with fresh visual content integrating a new product portfolio.

Integrated consistent design language and user research throughout web product development as the team’s sole designer, partnering with Product and Engineering teams to build a unified design vision across the full digital product experience.

Led the development of the web team’s first design system, driving its integration into the organization’s development workflow and leveraging the system to drive a full redesign of Five9’s visual and user experience, increasing click-through rates by up to +27% and driving a +26% increase in qualified sales leads.

UI redesign of the Akamai Developer website, from information architecture to developer handoff. Primary designer for Urban Crawl webapp, a demo site to show the full functions of Akamai's CDN platform, for developer information and education.

Branding strategy through landing pages, e-mail design, retail marketing design, and user interface design for site navigation. Collaborated with Art Directors on seasonal landing page experiences, grocery customer engagement (direct mailers), and general brand packaging.