Staff Product Designer (and sometimes Product Manager) for ABlaze, the UI for the Experimentation Platform at Netflix, which encompasses the tooling needed to set up, execute, and analyze A/B tests.

Designed and directed user experiences for multiple in-house Netflix products, including:

INTERACTION DESIGN

Organized, clarified, collaborated, and communicated across a diverse cross-section of roles and multiple teams. Balanced business goals, technical constraints, and user needs for all features launched. Designed complete product tools from scratch, including a learning & development (L&D) delivery and assessment platform, a content management system (CMS) for agent- and customer-facing knowledge base, and more (see list of supported products above).

PM

Created product visions for the A/B testing product, a creative campaign management tool, and a scalable reusable content management system. Ensured user needs were represented in all facets of the product features that were released. Managed expectations of stakeholder and engineering teams so that products would be built in a way that makes sense to all parties involved, tradeoffs were agreed-upon as needed, and everyone was aligned.

USER RESEARCH

Conducted user interviews to increase understanding of workflows, goals, and constraints of our users. Summarized findings into easy-to-interpret documents for consumption by engineers. Conducted focus groups and side-by-sides with call center agents to better understand their workflows, crowdsource top-of-mind concerns, and to observe usability challenges in the tool.

VISUAL DESIGN

Defined different visual design systems for different teams (based on their infrastructure and user base). Standardized visual design systems for existing products. Also created iconography, icon font assets and associated CSS files, and spec documentation for ease and clarity of communication.

Worked on several B2B applications, including a designing a new vision for a temp labor hiring product, improving remittance information for suppliers, and integrating service-based spend information from an acquisition into Ariba's systems.

Began introducing design thinking best practices to the company and its processes, including re-introducing user research methodologies to products, consulting on persona creation, and defining op mechs and processes.

Deeply involved in UX recruiting and overall UX-related process improvements.

Identified synergies between EIG's and Homestead's suite of Online Marketing products in the role of lead Interaction Designer and acting Product Manager for all Online Marketing products at Homestead, laying the foundation for the future integration strategy.

Co­‐designed a highly-­praised learning via experimentation experience for ~30 global CEOs at the May 2012 World Economic Forum, working with Scott Cook (Intuit founder) and Tim Brown (IDEO

CEO)

Coached, mentored, taught, & developed ~140 Fast Path leadership training participants, ~30 new Innovation Catalyst trainees, and a number of other leaders and team members in design thinking principles, tools, and applications.