For twelve years, I helped startups in fintech, healthcare, legal tech, social impact, and consumer tech design products people actually want to use. Clients included Voxel, Impact Karma, Topology, Motif Investing, Flo Health and more.
My work spanned hands-on product design—shaping UX, making design decisions, building and leading teams—alongside the strategic work of figuring out product-market fit. That meant deep research into what users need and what the market values, then translating those insights into products and positioning that connect the two.
I worked closely with founders and executives to turn ambiguity into clear direction, helping them navigate high-stakes decisions with confidence.
Select engagements:
Voxel — Led redesign of this AI-powered workplace safety platform. Reshaped the core web app that helps safety teams use computer vision data to identify incident patterns and prioritize preventive measures.
Impact Karma — Led product & design of Karma Wallet, a web app tracking the impact of spending choices. Broad role spanning strategy, research, design, and product management
Topology — Led design and research at this eyewear startup, taking them from pre-MVP to a human-centered iOS app. Early research uncovered critical trust issues that shaped the company's roadmap
Motif Investing — Redesigned native apps end-to-end, mapping customer journeys, identifying key user types, and iterating with prototypes and user testing
Petabyte (acquired by Chewy) — Led product design of pet parent-facing iOS and Android apps. Conducted research with pet parents and vets that directly informed the app's design and features