# Risa Goodman

> B2B SaaS Product Leader | AI Transformation | 0-1 Product Market Fit | $100M+ total revenue | Early Stage–​>Series B

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/risagoodman

If your company is past the idea stage, has some traction and now needs someone who can turn all of the messy signals into a clear product direction that drives concrete outcomes- great! That's what I do: A $58M exit at CJ.com. A doubled valuation at UserTesting ($50M to $100M in one year). 10x network growth at myGwork. The First 0-5000 customers at Good Money. Now I'm focused on AI transformation for high-growth startups.

I build teams and products in parallel. I untangle the million things to know about the promise of AI and hype of AI fast. If you're building with AI and need a product leader who can:
→ Find PMF or scale without burning your whole runway
→ Guide you through now/next/later tradeoffs when everything feels urgent
→ Translate technical complexity into customer value
→ Lead methodically through ambiguity without drama or backtracking.

I'm available now and I move fast. Let's connect.

## Work Experience
### Fractional Advisor (0-1) | Early-Stage Ventures @ Studio Semaphore
Jan 2019 – Present
I work with marginalized founders to bring their ideas to life (0-1). My core value prop is ruthlessly efficient Lean product development methods, operations, and focus on building only what will measurably advance the business and build a customer base. Results: saving founders money where it matters: $100K per year that would have been spent on unnecessary engineering.

### Product Development Lead @ Flagrant
Jan 2024 – Jan 2025 | United States
-Led product strategy for AI-driven platforms, partnering with founders to find PMF under real capital constraints
-Saved $150K+ by sequencing discovery before build — prevented premature scale and protected runway
-Designed analytics foundations for AI readiness; translated mixed signals into clear product direction

### Director of Product & Design (Contract) @ myGwork - LGBTQ+ professionals & allies
Jan 2022 – Jan 2023 | Greater London
Transformed fragmented multi-app platform into unified ecosystem while building PM and IxD teams. Architected ML/AI solutions for expensive manual bottlenecks: semantic job matching (3x application increase), support automation (70% ticket reduction). Result: 3x growth in client and professional user bases year one.

### Lead Product Manager, Skillshare for Teams (B2B) @ Skillshare
Jan 2020 – Jan 2021 | San Francisco Bay Area
Scaled B2B MVP into an Enterprise-grade platform through product-led growth loops. Drove 5x client growth and 10x end-user adoption, driving adoption upmarket into top 200 Fortune 500 companies.

### Assistant Instructor, Product Management @ General Assembly
Jan 2014 – Jan 2019
Expert in Residence for General Assembly's 10-week Product Management intensive course.

### Group Product Manager, Core Product @ UserTesting
Jan 2017 – Jan 2017 | San Francisco, California
Transformed slow, brittle platform into design system-powered, purpose-driven platform that anticipated modern researcher needs effectively. Drove $50M revenue with minimal churn; effectively doubling the value of the company in one year to $100M USD.

### Principal  Product Manager, Consumer Products @ Sungevity
Jan 2015 – Jan 2017 | Oakland, CA
Identified solar purchasing as too complex and expensive to sell at scale (25+ hours, 4+ weeks per transaction). Applied ecommerce UX and Design Thinking to create first-ever home solar ecommerce experience. Concept to market test in 3 months. Proved demand and unit economics (sold out in 15 days). Reduced cost of sale 99.99% to 5 unguided clicks in under 30 minutes. Company secured $650M in funding

### Senior Product Manager, Gov Data & Transparency @ Granicus
Jan 2014 – Jan 2015
Identified fragmentation and duplication across highly configurable product line with no central platform. Defined first unified, data-driven, web-based platform; eliminated on-prem dependency and reduced development overhead from 3 full teams to 1.

### Product Manager @ CJ
Jan 2001 – Jan 2011

### Senior Program Manager, Advertiser Development @ CJ
Jan 2005 – Jan 2006 | Santa Barbara, CA & San Francisco, CA


## Education
### 2005 in English, Germanic Studies
Bryn Mawr College
Jan 2002 – Jan 2005

### Master of Business Administration - MBA in Design Strategy
California College of the Arts
Jan 2010 – Jan 2012

### AR/VR
MIT xPRO
Jan 2023 – Jan 2024


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/risagoodman

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Source: https://flows.cv/risagoodman
JSON Resume: https://flows.cv/risagoodman/resume.json
Last updated: 2026-04-07