# Rish Soni > Design @Microsoft Location: San Francisco Bay Area, United States Profile: https://flows.cv/rish I am a product designer with a foundation in architecture and a focus on crafting scalable systems and thoughtful experiences across both B2B and B2C products. I’ve worked across consumer lending tools and design systems at SoFi, enterprise AI platforms at Google, and internal systems at Dell Technologies—bringing a systems-thinking mindset to complex ecosystems where usability, accessibility, and performance matter at scale. My architectural training grounds my design approach in structure, spatial logic, and attention to detail—skills I now apply to digital products that solve real-world problems. I thrive in cross-functional environments where design helps teams work better and users move faster. ## Work Experience ### Product Designer III @ Microsoft Jan 2026 – Present ### Product Designer II @ SoFi Jan 2023 – Jan 2026 | San Francisco, CA - Led the creation and rollout of a Design & Development Process to align design and engineering teams on building consistent, scalable UI. Created reusable templates and checklists now adopted across component delivery workflows. - Partnered with 10+ product teams in sprint cycles to stress-test and enhance reusable components, ensuring they scale across products and edge cases while maintaining design fidelity. - Co-launched a new design system documentation platform, reducing implementation ambiguity and contributing to a 20% reduction in component build time. - Led accessibility efforts across 13+ core components — documented behavior, collaborated with engineers, and supported usability testing with users to ensure compliance with WCAG 2.1 standards. ### Product Designer @ SoFi Jan 2023 – Jan 2023 | United States - Led UX strategy to assess impact of dark mode on task completion + conversion rates across mobile & desktop platforms. Defined actionable insights steering product evolution while enhancing design library. - Innovatively designed an enrollment flow, boosting customer sign-ups while driving user research + conversations with stakeholders. ### Product Designer @ Dell Technologies Jan 2023 – Jan 2023 | Austin, TX - Spearheaded design & development of Global Search & Results to deliver cohesive user experience aligning with business goals & user needs. - Utilized user research insights to drive design decisions & develop intuitive user flows, innovative features, & optimized use cases, significantly improving search experience for SaaS & B2B portfolio. - Produced design solutions, specifications, & accessibility guidelines while conducting extensive usability testing to ensure a consistent & inclusive customer experience across enterprise. ### User Experience Designer @ Google Jan 2022 – Jan 2022 | Sunnyvale, California, United States tl;dr - Led UX for 2 new enterprise-focused products within Google Cloud’s Contact Center AI team (Conversation AI & Speech AI). Defined product scope, iterated design directions, and delivered scalable end-to-end designs. Initiated the UX intern community within Google. ts;wm - Cloud Speech studio · Led UX for AI/ML voice training console, delivered end-to-end solution catering to enterprise users within 8 weeks, leveraging agile methodologies & cross-functional collaboration. · Headed weekly design reviews with 14 stakeholders, utilizing data-driven insights & user research to predict & recognize use-cases, including happy path, edge & corner cases to drive design decisions. · Secured & onboarded UXR resources by effectively pitching requirements to leads, partnering to recruit 25 users, developed research plans for usability testing, analyzing & presenting insights to stakeholders. · Synthesized research insights to expand the product scope & proposed three post-MVP features, defining the product life cycle, & successfully pitching these features to directors through hi-fidelity mockups, contributing to product innovation & success. Conversational AI · Led design of new content management feature using design sprint process, delivered proposal to stakeholders in 2 weeks using hi-fidelity mockups. · Recruited users & moderated 7 research sessions- synthesized insights to define product scope, define user goals & needs while partnering with product & design Managers. · Utilized accessibility standards & inclusive design practices, producing 11 user journey mappings & accessibility audits for 2 cloud products. ### Design Manager @ Engine for Future Ideation Studio Jan 2021 – Jan 2022 | Gurugram, Haryana, India tl;dr - Designed the desktop UI through research and market analysis - launched the firm’s first portfolio website which increased client queries by 70%. Managed a team of designers & led pitches for 7 design, product & architecture projects. ts;wm - Design Management · Led desktop UI design & launched portfolio website, increasing client queries by 70%. · Designed & presented 7 projects involving design, product, & architecture to clients. · Mentored junior designers in interfacing, pitching, & critiquing using design thinking. Business & Resource Management · Synthesized Jira to create project plans. Managed consultants, vendors & organized communication meetings for 4 projects to deliver space layouts, high-fidelity renderings of built infrastructure & virtual walkthroughs. · Hired a team of 3 architects, 5 consultants, & 4 interns. ### Designer / Architect @ Archohm Consults Pvt Ltd. Jan 2020 – Jan 2021 | Noida, Uttar Pradesh, India tl;dr - Led design and development for the firm's first mobile application on IOS and Android interfaces. Moderated user testing twice a month, and headed weekly brainstorming sessions between designers and developers. Led 60+ design projects including 33 architecture, 6 branding, 8 way-finding, 3 immersive experiences, 6 publications, and numerous social media collaterals. ts;wm - Application Design - Life through design / UXD Lead · Led design of the firm's first mobile application, enhancing employee interaction on Android + iOS devices, shipping the product within 3 months. · Defined product OKRs, created wireframes, high-level & detailed storyboards, mockups, & prototypes to effectively communicate design ideas. Urban Rejuvenation, Bhubaneswar · Structured the creative process for a $20M+ city redevelopment project in India. · Collaborated with engineering, product, & business folks to find elegant but practical solutions to challenges. · Conceptualized design elements to create context-specific solutions such as branding, way-finding signages, community pavilions & exhibition galleries. ### Intern @ Archohm Consults Pvt Ltd. Jan 2019 – Jan 2020 | Noida, Uttar Pradesh, India ### Facilitator @ The Design Village Jan 2020 – Jan 2021 | Noida, Uttar Pradesh, India tl;dr - Forefronted the curriculum & pedagogy development for launching a master’s program through collaboration with TU Delft and 5 design firms from the Netherlands. Led the design team to create 50+ collaterals and managed outreach for the program. ts;wm - Pedagogy & Curriculum development · Forefronted the curriculum & pedagogy development for launching a master’s program - International Practice in Habitat Design. · Coordinated with 5 partner firms from the Netherlands & Germany for capstone projects & industry exposure for students. · Used market research to conduct competitive analysis & define the target audience, & produce a market-fit product. ### Summer Intern @ Archohm Consults Pvt Ltd. Jan 2018 – Jan 2018 | Noida Area, India ## Education ### Master's degree in Human Computer Interaction The University of Texas at Austin ### Winter school in Industrial and Product Design Domain de Boisbuchet ### Bachelor of Architecture in Architecture Guru Gobind Singh Indraprastha University ### High School Diploma in Major in Physics, Chemistry and Mathematics Apeejay Stya Education (Svran Foundation) ## Contact & Social - LinkedIn: https://linkedin.com/in/rishabhsoni17 - Portfolio: https://www.rishabh-soni.com --- Source: https://flows.cv/rish JSON Resume: https://flows.cv/rish/resume.json Last updated: 2026-04-13