Staff Product Designer at VMware | Enterprise Design Strategist | 0 to 1 Specialist | SaaS and Hybrid Cloud UX
For over a decade, I've specialized in one of tech's biggest challenges: taking complex enterprise products from concept to launch (0 to 1). I thrive on translating deep technical requirements for SaaS and on-prem datacenter products into intuitive, user-centered solutions that drive business goals.
Led and defined user experience for several key initiatives within VMware Cloud Foundation, leveraging AI to improve design efficiency, streamlining workflows for over 300k customers, improving user satisfaction by 27%, and reducing unnecessary workflow steps by 20%.
Led the end-to-end design for the v1.0 launch of VMware Cloud on Dell & VMware Cloud on AWS Outposts, translating a complex technical concept into a shippable, user-validated product.
Created and socialized the first customer journey maps, which were adopted by PM and Engineering teams and used to identify 3 key areas for product improvement.
Owned the design for the VMware Cloud on Dell onboarding experience, conducting 20+ user interviews to create a workflow that reduced setup time from months to days.
Aligned PM, engineering, and executive leadership from VMware & Dell on a unified design vision, eliminating conflicting priorities and ensuring a smooth launch for the new hybrid cloud solution.
Co-founded and led the design narrative for a winning internal hackathon project. By framing a complex user problem through compelling storytelling, I enabled our engineering partners to deliver a demo that was voted the #1 solution.
Led the design overhaul for 7+ core vSphere Lifecycle functions (including Backup/Restore and Install/Upgrade or vCenter), simplifying the day-to-day work for millions of vSphere admins.
Owned the end-to-end design for the vCenter Server High Availability (vCHA) feature, a mission-critical function that protects customer environments.
Acted as the UX team's lead vSphere administrator, managing our internal datacenter. This unique, hands-on technical expertise allowed me to design solutions grounded in the real-world challenges our customers face.
Created and led a weekly technical 'hands-on' session for the design team to install the products they were designing in the internal datacenter I provisioned. This program directly accelerated designer onboarding, deepened empathy for complex user workflows, and built a stronger, more credible partnership between Design, PM, and Engineering.
