# Rishad Bharucha > Senior Software Engineer | Generative AI, RAG, Agents | React, Next.js, Python Location: Tampa, Florida, United States Profile: https://flows.cv/rishad Senior Software Engineer and AI Engineer with 9+ years of experience building production-grade applications across AI, frontend, and backend systems. • Generative AI Development: Built retrieval-augmented generation (RAG) pipelines and internal AI agent prototypes integrating LLMs, vector search (Pinecone), and company data to power conversational and document-based experiences. • AI-Powered Customer Features: Delivered AI campaign builders, brand kits, and custom image generation tools by integrating LLMs and Stable Diffusion models, used by over 30% of ActiveCampaign’s customer base. • Frontend Engineering at Scale: Led the redesign of ActiveCampaign’s campaign creation flow in React and TypeScript, cutting user setup time by 50% for 180,000+ customers. • Enterprise Software Impact: Built critical systems at Target, including Java services that saved over $2 million annually and React apps used in 1,900+ stores nationwide. ## Work Experience ### Senior Software Engineer - AI Team @ ActiveCampaign Jan 2024 – Present | Chicago, Illinois, United States • Built internal AI agent prototypes using React and PydanticAI, enabling conversational access to campaign reporting data and demonstrating real-world LLM interaction. • Integrated Stable Diffusion models on AWS Bedrock to power the AI Image Generator, building the frontend flow for image prompting, generation, preview, and insertion into marketing campaigns. • Developed the AI Campaign Builder, allowing users to generate fully personalized, on-brand email campaigns from a single prompt, significantly accelerating campaign creation for thousands of users. ### Senior Software Engineer @ ActiveCampaign Jan 2023 – Jan 2025 | Chicago, Illinois, United States • Led the development to streamline email campaign creation from a 5-page to a 2-page flow using React, TypeScript, and JavaScript, cutting users’ data entry time by 50%. • Modernized user interface for advanced campaign management tools, by integrating a new design system in React and implementing localization, increasing user engagement by 30%. • Reduced onboarding time for new engineer hires by 50% by documenting development processes. ### Frontend Engineer @ ActiveCampaign Jan 2021 – Jan 2023 | Chicago, Illinois, United States • Implemented conditional content with React, TypeScript, and PHP, allowing 180,000 customers to dynamically customize email content based on their contacts' preferences. • Integrated personalization tags into the email editor using React and TypeScript, making it easier for customers to tailor messages and improve engagement with their contacts. ### Full Stack Engineer @ Target Jan 2018 – Jan 2021 | Greater Minneapolis-St. Paul Area • Extended user interface for the point-of-sale applications using React and JavaScript, helping cashiers process $300 million in store sales per day. • Built a Java service to send annual privacy notice emails to Target credit card customers, saving over $2 million in physical mail costs. • Developed a user interface using React and JavaScript to enroll Target guests for a RedCard in stores, reducing enrollment time by 50%. ### Frontend Engineer @ 4c Sports Jan 2015 – Jan 2018 | Bozeman, MT • Built a user interface for uploading motion capture files to a server using JavaScript, HTML, and CSS, speeding up file processing time by over 50%. • Created a mobile application using Ionic and Angular to track corrective exercise progress, increasing customers' exercise completion rate by 30%. ### Software Engineer Intern @ 4c Sports Jan 2015 – Jan 2015 | Bozeman, MT • Developed web application using Angular and Python to record biomechanical data for concussion-testing athletes at over 10 universities in the US. ### Web Developer @ The MSU Exponent Jan 2013 – Jan 2015 | Bozeman, MT • Redesigned website to highlight staff-produced written and video content using WordPress and PHP, increasing user engagement time by 30%. • Migrated website hosting from Dreamweaver to Digital Ocean, reducing annual hosting costs by 90%. • Implemented an SEO strategy and set up advertising using WordPress and PHP, increasing weekly local business advertising leads by over 100%. ## Education ### Bachelor of Science (B.S.) in Computer Science Montana State University-Bozeman Jan 2011 – Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/rishadbharucha - GitHub: https://github.com/rishadfb --- Source: https://flows.cv/rishad JSON Resume: https://flows.cv/rishad/resume.json Last updated: 2026-03-22