Infosys Helix is an AI-powered SaaS platform providing healthcare payer solutions. By harnessing the power of generative AI, Helix empowers healthcare organizations to optimize operations, enhance access to care, and drive AI transformation. The platform's real-time payer core administration capabilities, combined with its configurable workflows, make it a game-changer for all healthcare stakeholders.

Worked on multiple projects ranging from brand strategy, visual design, packaging, and illustrations for clients in various domains: food and beverage, retail fashion, e-commerce, music and entertainment, and financial technology. Built a collective of freelance creatives in the APAC region that frequently collaborated on various projects, providing full-suite digital service to partner brands globally.

Key Accounts: D.E. Shaw, Praxis, NBA All-Stars, Jordan, Converse, Nissan, Amazon India, Karnati Farms

Brand Designer in the Marketing Communications Department of The New School, based in New York City. As part of the Creative Team, my role involved developing new and on-brand visual campaigns for TNS's advertising and brand communications - collaborating on creative strategy and design execution. Reported to Executive Director of Marketing and the Design Director of the MarComm Team.

Key Projects: City Visionary Awards, 88th Annual University Commencement Ceremony, Parsons Symposium, Parsons Continuing & Professional Education, Celebrate TNS, Parsons Viewbooks, Spark, and Renew.

Elevated the Marketplace of the Future (MOTF) brand, FMP's flagship sustainability and climate tech-innovation fair during NY Climate Week. Strengthened partnerships and increased attendance significantly. Led the development and execution of a compelling communication campaign for the Pennies for the Planet initiative, resulting in successful collaborations with key partners.

Spearheaded brand activations at MOTF 2024, driving meaningful engagement and positive brand perception among audience.

Key Projects: Marketplace of the Future Brand Refresh, Tradewater PFP initiative, Pinterest on-ground Activation

Organised studio workshops, collaborating with VPs and SVPs of Global Design and Strategic Insights to ideate Vice's brand, Refinery29's content revolution to expand it to Gen-Z netizens.

Conducted extensive ethnographic and user research, uncovering trends in media, gaming, food, travel, music, finance, fashion, and beauty. Employed a strategic design framework, yielding a metaverse tech intervention that revolutionized the R29 product offering.

The prototype (MVP-1) received a 95% acceptance rate on testing among the "Madchatter" community (R29 UT-group)

A culturally relevant, authentic, and self-directed digital media blueprint with a low-investment+high-yield strategic roadmap was delivered to Vice at their NYC HQ.

Worked with the Founding Team, to build the brand for Harvard Innovation Lab-backed Educational Technology start-up Pathsetter from the ground up. Led a nuclear team through Brand strategy, visual identity, product dev and marketing. Successfully launched in 2022, hitting targets of enrollment and mentor network for the pilot run.

• Led a cross-functional team in Brand Strategy, Identity Design, and UX/UI Design.

• Managed project proposals and liaised with internal and external stakeholders.

• Executed and delivered over 15 successful projects across diverse industries including healthcare and ed-tech.

• Developed and implemented digital marketing strategies for key accounts, enhancing web traffic and sales.

• Designed user interfaces for websites and created engaging social media creatives.

• Conducted copywriting for advertising and SEO to optimize online presence.

• Collaborated with clients like Raymond Group, Dubai Taxi Corp., and IDC to achieve marketing goals.