Amplifying growth through service design, pricing optimization, and conversion rate optimization.

Led market expansion into mid-market CDP space - developed data products for clients including Spotify, Peacock, and Chick-fil-A, unlocking $14M in lost deal opportunities.

• Built segmentation tooling that enabled customers to developed personalized marketing campaigns.

• Created new pre-built data visualizations for product analytics.

• Supported infrastructure improvements that cut server costs and increased query speeds.

Led commerce & growth increasing AOVs 40% and adding $11M in incremental annual GMV.

• Led commerce platform for millions of creators to monetize through custom merchandise.

• Developed commerce integrations with Youtube, Instagram, TikTok.

Led greenfield expansion to the East Coast market, scouted real estate, negotiated with equipment vendors, and hired the first 30 employees. Managed a $4M P&L.