* Implemented AI into filter-based search, allowing users to search with natural language instead of combing through hundreds of filters

* Achieved 84% increase in page visits to retention driving feature through information architecture redesign

*Published UI design and implementation standards for design and engineering teams in collaboration with front end engineering leadership

Lead iterative design process for native iOS and Android DTC fintech app by collaborating with engineers, product managers, and stakeholders. Revitalized key revenue-generating features by designing improvements based on user interviews and quantitative usage data. Conducted Lumanu’s first UX research studies and created discovery research framework for 3 product pods.

Collaborated frequently with external stakeholders through user research and internal C-suite stakeholders through workshops and design reviews.