# Rit Mishra > Design Leader | ex-Amazon, Intuit, Idean, Fjord, SoraSchools | Startup Advisor l AI & Emerging Tech Location: San Francisco Bay Area, United States Profile: https://flows.cv/rit I help organizations to leverage human centered design to build products and services to create business impact and unlock human potential. ## Work Experience ### Chief Design Officer @ Kittl Jan 2025 – Present | San Francisco Bay Area ### Head of Product and Design @ Sora Schools Jan 2022 – Jan 2025 | San Francisco Bay Area Sora Schools, a leading online middle and high school backed by USV and General Catalyst, is reshaping the future of education. I joined Sora as Head of Design shortly after its $26M Series A funding round. I led the team in developing an AI-powered Learning Management Platform that transformed the traditional learning experience for students, actively engaged parents in their child's educational journey, and helped schools reimagine learning pedagogy, streamline processes through AI tools. As part of the leadership team, I contributed to shaping the company's product strategy, schools’ philosophy and drove growth initiatives, and built an award-winning team spanning product, design, branding, and research. ### Design Leadership for Al/Ml @ Amazon Web Services (AWS) Jan 2021 – Jan 2022 | Palo Alto, California, United States I led product and design strategy for several AI/ML services at AWS, including Computer Vision, Generative AI, Human-In-The-Loop, and Textract. We created AI/ML services to empower customers to leverage AI/ML in their respective domains, such as Healthcare, Finance, and E-commerce. ### Group Design Manager - QuickBooks Commerce @ Intuit Jan 2021 – Jan 2021 | Mountain View, California, United States Led the design vision and product strategy for QuickBooks Commerce, an AI-powered platform built to be the single source of truth for small businesses to manage their business lifecycle. The platform offered centralized billing, payments, inventory, shipping, reporting, and CRM. ### Group Design Manager - QuickBooks AI and Accounting Automation @ Intuit Jan 2019 – Jan 2021 | Mountain View, California, United States Led a team of designers to deliver AI and Automation for SMBs to help with their Accounting and Bookkeeping tasks. ### Product Design Leader - Data-in and AI Automation @ Intuit Jan 2018 – Jan 2019 | San Francisco Bay Area Product design leader for QuickBooks Data Connections and Automation. I drive the strategic vision of Data Connection and Automation and lead a cross-functional team of Interaction Designers, Visual Designers, and Content Designers to create delightful product experiences for QuickBooks ### Principal Service and Interaction Designer/Manager @ Intuit Jan 2016 – Jan 2018 | San Francisco Bay Area I’m architecting user experience and design strategy to deeply integrate strategic partner services within QuickBooks to offer seamless third-party payment and fintech service experience for our customers. In this role, I’m involved in defining partnership strategy, identifying and evaluating partners, and designing end-to-end service and product experience. ### Advisor and Investor to fast-growing startups @ Experience Design Consultant Jan 2018 – Jan 2020 | San Francisco Bay Area Product and Design Strategist, Advisor, and Investor in various startups across Education, Health, Finance, Crypto and Artificial Intelligence. ### Director of Product and Service Design @ Idean Jan 2014 – Jan 2016 Led and mentored 10+ designers at Idean San Francisco and Palo Alto studios ensuring high bar of innovation and creative output. I played a key role as a hands-on design contributor for Design Strategy, Service and Interaction Design projects delivering delightful end-to-end customer experience across touchpoint. - Led designers, developers, project managers for highly ambitious and faced-paced projects ensuring world class design quality. - Individual hands-on design contributor – Design Strategy, Service Design, Interaction Design - Supported sales team for new business, sales pitch/proposals, and digital trends spotting. - Supported hiring process and developed service design toolkits and methods. ### Director of Product Design @ Fjord Jan 2012 – Jan 2014 | Helsinki, San Francisco, Turkey Led teams of interaction, visual and service designers to create delightful end-to-end digital service experiences for platforms like web, mobile, wearable - consumer and enterprise. Managed team of 15+ creatives in Istanbul studio, grew client accounts and managed large digital transformation projects for regional clients with global footprint. My work involved pitching, supporting business development, client management, research, planning and leading creative workshops, strategic vision, product roadmap, concept creation, interaction design, prototyping and directing visual design teams. During my tenure I worked across Fjord studios – Helsinki, Stockholm, Madrid, Istanbul and San Francisco. Noted clients - Wells Fargo, PayPal, Chase, Garanti Bank, Adidas, Nokia, Turkish Airlines, Turkcell ### Senior Interaction Designer @ Fjord Jan 2010 – Jan 2012 | Helsinki, Istanbul ### Interaction Designer @ Fjord Jan 2008 – Jan 2010 | Helsinki ### Lead Interaction Designer @ Big Fish Design Jan 2005 – Jan 2008 Big Fish Design studio specialized and focused in the domain of interaction and user experience design, design research, branding and communication design. ### Interaction Design Intern @ Interactive Institute, Sweden Jan 2006 – Jan 2006 Developed various concepts for interactive installation that perform exclusively for spectator and engaging spectator as a performer. Work included collaborative brainstorming, concept generation, physical prototyping, hardware and software development and electronics for the installation. Responsible for "Mirror Box" installation. Exhibited at - Pub Fashion opening party, Stockholm, Sweden, Aug 2006 - Växjö Gallery, Sweden, Sep 2006 - Generative Art Festival, Milano, Italy, Dec 2006 ### Design Researcher/ Interaction Design Intern @ Hewlett-Packard Labs Jan 2004 – Jan 2005 Worked in a multi-disciplinary team towards understanding consumer needs for emerging markets in India and to focus on a key segment that would possess a high attractiveness for HP. Involvement: User research, Ethnography, Data Analysis, Future Concepts and Scenario Development. ## Education ### Masters in Interaction Design in Interaction Design Interaction Design Institute Ivrea+Domus Academy, Italy ### Post Graduation in Communication Design in New Media National Institute of Design ### Bachelor of Fine Art (BFA) in Applied Art/ Graphic Design/ Advertising College of Art, India ## Contact & Social - LinkedIn: https://linkedin.com/in/ritmishra - Website: https://ritmishra.com --- Source: https://flows.cv/rit JSON Resume: https://flows.cv/rit/resume.json Last updated: 2026-04-05