# Rithesh Rama

> Senior Product Designer at Fold Inc

Location: Santa Cruz, California, United States
Profile: https://flows.cv/rithesh

Senior IC Product Designer with 7+ years building consumer mobile apps at scale. Currently leading end-to-end mobile product design at Fold (iOS & Android), simplifying complex financial experiences

Led design for BJ’s Wholesale Club (5M+ MAUs) and redesigned CVS OTCHS (200K+ users)
Drove measurable impact: +9% checkout completion, 50% faster task time, 20% loyalty adoption at launch

Experience across retail, fintech, healthcare, travel, and commerce. Data-driven, systems-oriented designer focused on clarity, craft, and business impact

## Work Experience
### Senior Product Designer @ Fold
Jan 2026 – Present | California, United States
Own mobile product design (iOS & Android) end-to-end, driving high-quality experiences from discovery through launch

### Senior UI/UX Designer @ Branding Brand
Jan 2020 – Jan 2025 | California, United States
🚀  BJ’s Wholesale Club: Embedded Lead UI/UX Designer for the 5M+ MAU native app, shipping 10+ features across all shopping flows. Increased cart conversion by 4.57% and checkout completion by 9.12%, improved usability by 40%, reduced task time by 50%, and drove 20% loyalty adoption at launch.

🚀  CVS OTC Health Solutions: Led end-to-end redesign of the 300K MAU mobile app, partnering with product and engineering to deliver improved ratings and strong post-launch feedback.

### Visual UX Designer (via R/GA) @ Airbnb
Jan 2020 – Jan 2020 | San Francisco Bay Area
Embedded within Airbnb design team to prototype and iterate on consumer-facing features, optimizing user flows and interaction design. Partnered with cross-functional teams to translate business requirements into actionable UX/UI solutions, enhancing overall app usability and satisfaction.

### Lead Visual Designer @ Tripshelf
Jan 2016 – Jan 2017 | India
Designed brand identity, website mockups and created marketing collateral and print materials. Partnered with CEO and Marketing Head on motion graphics and photography projects. Collaborated with sales and marketing teams to grow social media audience from 20K to 100K

### Visual Designer @ Editorial Board, MANIT Bhopal
Jan 2014 – Jan 2016 | India
Collaborated with designers, artists, editors, and professors to research and design the university’s annual magazine. Designed and published 5,000 print copies annually for students and faculty

### Design volunteer @ Make A Difference
Jan 2015 – Jan 2016 | India
Visual Designer at a non-profit supporting 3,460 children across 67 shelter homes in 23 Indian cities. Developed design strategies to enhance engagement and impact. Created editorial and social media visual content. Collaborated with cross-functional stakeholders


## Education
### Certificate: UI/UX Design for AI Products in Artificial Intelligence
Stanford University

### Master of Arts in visual and experience design
Savannah College of Art and Design

### Bachelor's degree in Urban and Regional Planning / Architecture
Maulana Azad National Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/ritheshrama
- Website: https://ritheshrama.com/

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Source: https://flows.cv/rithesh
JSON Resume: https://flows.cv/rithesh/resume.json
Last updated: 2026-04-08