# Riva F. > Senior UX Designer @ Amazon Web Services (AWS) Location: San Francisco Bay Area, United States Profile: https://flows.cv/rivaf Senior User Experience (UX) designer based in the Bay Area with extensive experience designing and shipping new products, feature enhancements, and system redesigns. Interested in transforming complex problems into simple and delightful customer experiences that drive business growth and success. rivafouzdar.webflow.io ## Work Experience ### Senior UX Designer @ Amazon Web Services (AWS) Jan 2022 – Present | San Francisco Bay Area • Leading, defining, and driving the customer experience for global external and internal users of AWS Marketplace, Amazon Partner Network (APN), and other Amazon/AWS services. • AWS-certified Speaker: AWS Console Conference • Led multiple external design workshops and spoke at large-scale conference with top AWS buyers, sellers, and partners (Singapore, Sydney, London) • Re-envisioning the Marketplace experience and executing the next wave of innovation through user-validated solutions and end-to-end design workflows. • Conducted large-scale design thinking workshops with AWS partners, sellers, and buyers. • Launched UX impacting millions of AWS users and partners, multiple tier 1 launches announced at our global public conference - AWS re:Invent ‘22, ‘23, ‘24, and ‘25. ### Product Designer @ Workday Jan 2021 – Jan 2022 • Develop concepts, structures, flows, and UI for new Workday products and features, creating Figma prototypes to share and validate with the team and users • Closely collaborate with product management, engineering, and research to solve complex, technical problems • Ensure consistency of interactions, visual language, and interface components across the product ### Lead UX Designer @ SAP Jan 2020 – Jan 2021 | Newport Beach, California, United States Lead UX Design Specialist for SAP Intelligent Retail Activity Optimization at SAP Innovation Center - Consumer Industries Cloud • Designed the end-to-end user experience from ground up, taking the product from conceptual wireframes to a GA release and working in close collaboration with our product owner and engineering team. • Led a global design team of 7 designers in 3+ timezones for the creation of a new retail planning and execution product to reinvent the relationship between consumer goods companies and retailers. • Directly planned and conducted over 200+ hours of user interviews, 30+ hours of design thinking workshops with large Fortune 100 players in the CPG industry, and championed the UX research methodology for our product over the course of a year. ### User Experience Designer - SAP Next Talent @ SAP Jan 2020 – Jan 2020 | San Francisco, California, United States UX Designer at SAP.iO • Conducted product, experience, and marketing design for a new venture founded under SAP's internal start-up incubator. • Spearheaded mockups, animations, and content creation for ground-up redesign of customer website resulting in 76% increase in site traffic and 9.6% user growth. • Designed and deployed venture's response to COVID-19, extending support to our community and reaching hundreds of SAP account executives and potential customers. • Managed end-to-end implementation, research and over 3 weeks of user testing of admin dashboard enabling customers to manage employee payroll and reduce errors in downtime and processing costs. ### Product Designer @ Ford Motor Company Jan 2019 – Jan 2019 | Greater Detroit Area • Product designer on the Consumer Experience IT team • Designer with FordLabs incubation center in Ann Arbor ### UI/UX Design Team for CubeRover Navigational Interface @ Astrobotic Jan 2018 – Jan 2018 | Pittsburgh, Pennsylvania • Designed and built a user interface to control the rover while on the moon, while also appropriately displaying fault detections and other key telemetrics, reducing error margins by significant amounts. • Worked cross-functionally to determine user needs. Provided competitor analysis to parallel prototype dashboards and navigational interactions. • Utilized affinity diagrams and persona creation to develop foundation for informational hierarchy when designing homescreen dashboard and UI. ### Associate Technical PM Intern @ Groupon Jan 2018 – Jan 2018 | Greater Chicago Area • Tracked and supported implementation of Individual Rights requests in accordance with GDPR regulations, including data erasure, portability, and access requests. Met compliance and saved company approximately $10 million in potential government fines. • Served as subtrack captain for workflow automation of data deletion for internal services and advocated for a deeper focus on customer experience and UI design. • Crafted and shared user stories for core team, and worked with Product Design team to brainstorm front-end customer experience for data access, portablity, and erasure requests. • Served as project manager for the implementation of recent Australian tax legislation changes (GST). Worked cross-functionally to achieve compliance and avoid fines of $4000 per customer transaction. ### People Team Intern @ Uber Jan 2017 – Jan 2017 | San Francisco Bay Area • Strategized with Uber exec’s and PM’s to launch global onboarding program for 400+ people. Created streamlined process improvements and improved onboarding experience for all incoming employees. • Compiled and revised content for a recurring learning module for Uber-wide interview training in accordance with inclusive verbiage and positive culture guidelines, impacting over 7,000 users. • Worked with People Analytics team, using Relational Databases and SQL, to analyze candidate feedback and optimize processes, improving efficiency by significant amounts. ### Research Assistant @ Human-Computer Interaction Institute - Carnegie Mellon University - School of Computer Science Jan 2017 – Jan 2017 | Greater Pittsburgh Area Working with Professors John Zimmerman and Jodi Forlizzi • Coordinated and conducted weekly user studies for an application heavily funded by PNC. • Promoted an open channel of communication between teens and parents regarding financial literacy. ### Teachers Aide @ Carnegie Mellon University - Tepper School of Business Jan 2017 – Jan 2017 | Greater Pittsburgh Area In charge of grading and holding office hours for Section C of 70-340: Business Communications. ### College Brand Ambassador for The Buzz @ USA TODAY Jan 2016 – Jan 2017 | Greater Pittsburgh Area • Executed marketing promotions aimed to increase app downloads and user engagement. • Partnered with 3 main campus organizations in order to generate interest in The Buzz app through workshops and lectures. ### Director of Community Engagement and Public Relations @ Mental Scoops Jan 2016 – Jan 2017 | Greater Pittsburgh Area • Conduct internal development of site through search engine optimization and use of programs such as Google Analytics, MailChimp, and OptinMonster. • Built partnerships with affiliate organizations and received over 10 paid sponsorships through market research and cold-calling. • Acted as brand ambassador and increased site performance through word-of-mouth marketing and on-campus representation. ## Education ### Bachelor's degree in Human Computer Interaction, Business Administration Carnegie Mellon University ### High School Diploma in High School Diploma Dougherty Valley High School ## Contact & Social - LinkedIn: https://linkedin.com/in/rivafouzdar - Portfolio: https://rivafouzdar.com --- Source: https://flows.cv/rivaf JSON Resume: https://flows.cv/rivaf/resume.json Last updated: 2026-03-25