• Orchestrated design strategy for an internal enterprise data platform, streamlining cross-business research collaboration with analysts and enabling more consistent, data-driven decision-making across functions.

• Spearheaded integration and migration initiatives to unify the design language across data decisioning products, enhancing user experience, promoting accessibility, and driving adoption of standardized data visualization practices enterprise-wide.

• Spearheaded the strategic roadmap and evolution of a design system adopted by six product teams (iOS, Android, Web), improving UI consistency, reducing design debt, and scaling strategic visual and brand initiatives across digital platforms.

• Built and led a Design System Ambassadorship Program, empowering designers to contribute new components, provide feedback on system needs, and champion accessibility and inclusivity best practices enterprise-wide.

• Drove collaboration between design and engineering teams, proposing system improvements, aligning on scalable patterns, and spotlighting cross-functional achievements in a monthly internal newsletter reaching 500+ employees.

• Unified design language across two major product lines, enhancing UI quality and coherence, with measurable results including a 25% increase in team efficiency and consistency within 18 months.

• Delivered cross-platform design solutions spanning reservations, guest data, table management, floor plans, and hospitality tools, collaborating across consumer and restaurant teams. Achieved 80% of new feature OKRs, improving operational efficiency and user experience across three or more business lines.

• Led design thinking workshops and iterative workflows to create high-impact product and content design solutions, including online availability, COVID response tools, and multilingual booking policy support, reducing reliance on legacy software by 35%.

• Utilized forward-thinking “blue sky” design concepts addressing pandemic-era challenges and moving product direction.

• Strengthened communication and collaboration across remote design, product, and engineering teams, enhancing process transparency and shared product understanding organization-wide.