# Riya M. > Senior UX Designer at  | Huge Location: San Francisco, California, United States Profile: https://flows.cv/riyam Experienced UI/UX Designer with a proven track record of delivering exceptional digital experiences across diverse industries. I bring a unique blend of design expertise and technical proficiency to every project, thriving in collaborative, agile environments. From conception to execution, I approach each task with a keen eye for detail and a drive for innovation. My creative process is akin to a squiggly loop, reflecting my life and passions outside of work. I believe creativity knows no bounds and draw inspiration from the world around me, observing human behavior and our interconnectedness to the world. These insights fuel empathetic design solutions that are both scalable and impactful. To stay at the forefront of design practices, I avidly follow the work of industry leaders and engage in discussions within the design community. I passionately share my knowledge and mentor aspiring designers which not only enriches the scintillating design community but also sharpens my design and communication base. Organization is key to my workflow, as I meticulously plan daily, weekly, monthly, and annual goals to stay on track. By tackling tasks in advance, I ensure optimal conditions for creativity to flourish, avoiding the constraints of time crunches. This allows me to juggle multiple projects simultaneously with efficiency. My strength lies in my ability to fuse design thinking with user empathy, yielding solutions that meet both user needs and business objectives. Thriving in dynamic, collaborative settings, I am dedicated to ongoing learning and innovation. I'm always up for a challenge. Let's connect to explore how my skills and experience can elevate your team's success. ## Work Experience ### Senior UX Designer @ Huge Jan 2024 – Present | SF Bay Area • Designing for Millions of users at  AppleCare • Supporting global, human-centered consumer flows while aligning with cross-functional stakeholders, enhancing usability and maintaining consistency across multi - platform Support Experiences (iOS, macOS, and Web) with a high bar for craft and meticulous organization. • Instrumental in shipping the AppleCare One purchase flow — a high impact global feature (0→1 launch) enabling customers to purchase affordable, bundled coverage. Produced detail-intense product deliverables like mockups, interaction states, dev handoff, design system enhancement and led thorough QA through release - partnering cross-functionally with PMs, Engineering, Content, and Policy teams over 2 years. Used high-fidelity prototyping to de-risk key decisions early, validate edge cases and state logic. • Established scalable UX foundations—patterns, templates, and documentation into a Centralized Design System to improve cross-surface consistency. Built and maintained DS artifacts, component libraries and fully configurable Sketch templates for key UI patterns to reduce design debt as well as minimize handoff challenges by increasing implementation clarity. • Fostered trusting relationships with over 15 cross functional partners such as User Research, PMs, Dev teams, Content Strategists, Legal, etc to deliver various projects like Geo Expansion flows, Support Article structure and Component DS guidelines. ### Senior UI/UX Designer @ Programmers.io Jan 2023 – Jan 2024 | San Francisco Bay Area • Led UX delivery, Strategy and Client communications for several B2B/B2C web apps and internal tools across agile squads often as a solo designer; translating ambiguity into workflows, conducting user research, making quick prototypes, iterating using the feedback and continuing to test the builds using frameworks like React Bootstrap, Quasar, and VueJS. • Redesigned analytics dashboards and Microsoft Power BI UI for a resource management platform (1,000+ employees / 1,500+ clients), improving information hierarchy, scanability, and decision velocity. • Partnered 1:1 with the CEO on an Azure-based B2C SaaS MVP, shaping early experience strategy, key flows, marketing website - iterating at a fast pace from concept to first shippable version. ### UI/UX Designer & Mentor @ Avocademy (YC W22) Jan 2023 – Jan 2023 | San Francisco Bay Area • Spearheaded six concurrent 0→1 design projects in an agile environment with rapid 8-12 week sprints, delivering commercial websites and mobile apps for clients in Healthcare, Hospitality, Gastronomy and Education. • Mentored cohorts of 30+ early-career designers through critique, craft calibration, and repeatable design processes. ### UI/UX Designer @ Pure Storage Jan 2022 – Jan 2023 | San Francisco Bay Area • Owned modernization of the Pure1 Next design system in Figma, establishing behavior standards (states, interactions, usage guidance) and enabling prototype-ready components to improve consistency and reduce build churn. • Designed the end to end B2B SaaS step-up authentication (2FA) experience, a critical trust flow with high drop off rate; codified trust patterns (messaging, escalation cues, recovery states, and microcopy) to make the experience feel transparent and predictable for admins, achieving a striking feature adoption rate of 68 percent within 2 months of launch.. • Established a culture of constructive critique and iterative feedback within the design team by setting design ops and facilitating bi-weekly critique sessions. ### UI Designer @ Lob Jan 2022 – Jan 2022 | San Francisco Bay Area • Facilitated comparative analysis, user research, and brainstorming for Lob's rebranding; aiding in the development of a modern, user-centric design system successfully launched on their platform. • Contributed as a sole designer shaping web pages, banners, hand-drawn illustrations, graphics, and media materials for Lob's marketing website, ensuring a cohesive and compelling online presence. ### Product Designer @ The Marine Mammal Center Jan 2022 – Jan 2022 | Sausalito, CA • Led a team of four product designers in collaboration with the world’s largest Marine Mammal hospital to design a tablet-first visitor experience; increased onsite donations by 31 percent through improved wayfinding, guided storytelling, and clearer calls-to-action. • Planned and spearheaded extensive mix methods research to enhance interviewing stakeholders, staff and over 40 visitors on-site. ### Communications Designer @ California College of the Arts Jan 2021 – Jan 2022 | San Francisco Bay Area • Designed the student and alumni directory web portal for the Graduate Program, launched successfully on the CCA website. • Launched and managed social media pages, events, and public relations in collaboration with students, alumni, and faculty. ## Education ### Master of Design in Human Computer Interaction California College of the Arts ### Bachelor of Design NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI ### Forum Landmark ## Contact & Social - LinkedIn: https://linkedin.com/in/riya-maan - Portfolio: https://www.riyamaan.com --- Source: https://flows.cv/riyam JSON Resume: https://flows.cv/riyam/resume.json Last updated: 2026-03-31